Who is this "hero"?
Posted: Mon Dec 09, 2024 6:45 am
The hero is the sixth of the twelve marketing archetypes. It appears in many stories. A hero is generally a being with some supernatural ability. Companies with this archetype place great emphasis on competitiveness – they want to succeed and thus prove their courage and value. They see the market as a place of battle. Therefore, they try to be the best they can. The goal is to make the world a better place to live. A typical representative is Nike. Heroes are most afraid of failure and their vulnerability.
Marketing Archetype: The Outlaw
Who is an "outlaw"?
The Outlaw is another of the twelve marketing archetypes. The Outlaw is a rebel and likes to break the rules. His goal is to enjoy the moment, break myths and go against the rules. Examples of such brands are Harley Davidson, Jack Daniel's or Captain Morgan. He is suitable for products that are not very healthy.
Marketing Archetype: The Creator
Who is the "creator"?
The Creator is another of the twelve marketing archetypes. The finland telemarketing list Creator is associated with artists and their goal is to create and create value that will last for generations. We can find Creators wherever there is room for creativity. They can be, for example, manufacturers of building kits for children or DIY stores. Companies in the Creator archetype present their imaginative approach and rely on the inner strength and individuality of the individual. A typical representative is OBI or the cosmetic brand MAC
Marketing Archetype: Innocent
Who is the "innocent one"?
The innocent archetype embodies innocence, joy, happiness, and freedom. Its greatest fear is failure and subsequent punishment. People (and brands) in this archetype often perceive the world in a simplified and optimistic way. Examples include various companies dealing with health, cosmetics, and cleanliness in general.
Marketing Archetype: The Ruler
Who is the "ruler"?
The ruler is another of the twelve marketing archetypes. He appears confident and makes it clear from the first impression who is the boss. He likes to be in control and to bring order to the world, often saving the situation and trying to put things in order. A person in the ruler archetype likes to be in a leadership position and take responsibility for others. In addition, he can support others in experiencing life more intensely. Brands of this type do not perceive their customers as subordinates, but treat them as equals. An example is Microsoft or Mercedes Benz.
Marketing Archetype: The Outlaw
Who is an "outlaw"?
The Outlaw is another of the twelve marketing archetypes. The Outlaw is a rebel and likes to break the rules. His goal is to enjoy the moment, break myths and go against the rules. Examples of such brands are Harley Davidson, Jack Daniel's or Captain Morgan. He is suitable for products that are not very healthy.
Marketing Archetype: The Creator
Who is the "creator"?
The Creator is another of the twelve marketing archetypes. The finland telemarketing list Creator is associated with artists and their goal is to create and create value that will last for generations. We can find Creators wherever there is room for creativity. They can be, for example, manufacturers of building kits for children or DIY stores. Companies in the Creator archetype present their imaginative approach and rely on the inner strength and individuality of the individual. A typical representative is OBI or the cosmetic brand MAC
Marketing Archetype: Innocent
Who is the "innocent one"?
The innocent archetype embodies innocence, joy, happiness, and freedom. Its greatest fear is failure and subsequent punishment. People (and brands) in this archetype often perceive the world in a simplified and optimistic way. Examples include various companies dealing with health, cosmetics, and cleanliness in general.
Marketing Archetype: The Ruler
Who is the "ruler"?
The ruler is another of the twelve marketing archetypes. He appears confident and makes it clear from the first impression who is the boss. He likes to be in control and to bring order to the world, often saving the situation and trying to put things in order. A person in the ruler archetype likes to be in a leadership position and take responsibility for others. In addition, he can support others in experiencing life more intensely. Brands of this type do not perceive their customers as subordinates, but treat them as equals. An example is Microsoft or Mercedes Benz.