Types of lead capture forms
Posted: Mon Dec 09, 2024 6:59 am
The two most popular types of lead capture forms are in-page forms and popup forms.
In-page forms: In-page lead generation forms are seamlessly embedded into your regular web page or landing page, blending with the overall user experience. Characterized by one or two fields and submit buttons, these forms offer a non-intrusive yet effective method for site visitors to share their information.
Popup forms: Popup lead panama consumer mobile number list generation forms, on the other hand, make a more assertive entrance by appearing in a popup window. Often accompanied by enticing offers, these forms can significantly boost engagement. Beyond traditional popups, there are also other creative alternatives such as sticky bars, side messages, and dedicated lead capture pages that provide diverse channels to grow your leads database.
5 lead capture popup examples
Now that we’ve established the fundamentals of lead capture, let’s draw inspiration from five compelling lead generation examples.
1. Obvi’s lead capture campaign
Obvi’s marketing team used a free weekly giveaway to entice visitors to sign up for email and SMS marketing. Their attention-grabbing headline is bright pink, so no one will miss their free entry message.
Notice that they’ve also used only two form fields: an email address and a phone number field. They assumed that fewer website visitors would have converted and completed the form if they’d also asked for their visitors’ names.
In-page forms: In-page lead generation forms are seamlessly embedded into your regular web page or landing page, blending with the overall user experience. Characterized by one or two fields and submit buttons, these forms offer a non-intrusive yet effective method for site visitors to share their information.
Popup forms: Popup lead panama consumer mobile number list generation forms, on the other hand, make a more assertive entrance by appearing in a popup window. Often accompanied by enticing offers, these forms can significantly boost engagement. Beyond traditional popups, there are also other creative alternatives such as sticky bars, side messages, and dedicated lead capture pages that provide diverse channels to grow your leads database.
5 lead capture popup examples
Now that we’ve established the fundamentals of lead capture, let’s draw inspiration from five compelling lead generation examples.
1. Obvi’s lead capture campaign
Obvi’s marketing team used a free weekly giveaway to entice visitors to sign up for email and SMS marketing. Their attention-grabbing headline is bright pink, so no one will miss their free entry message.
Notice that they’ve also used only two form fields: an email address and a phone number field. They assumed that fewer website visitors would have converted and completed the form if they’d also asked for their visitors’ names.