If you were a returning visitor on DigitalMarketer.com in the last 2 weeks, you probably saw this offer. Unlike some of their other campaigns, this was a delayed overlay not of an exit offer.
Digital Marketing Toolbox
First, they set up basic slovenia consumer mobile number list targeting rules so their popups would not show on sales pages and on dedicated landing pages (they do not want to interrupt visitors during their sales process):
Results1
They also set them up not to show this message to visitors coming from their newsletters – as they have already signed up, so they do not want to annoy them with more lead magnets:
Results2
Finally, they didn’t want to seem like that overzealous person you meet at a networking event that tells you WAY too much information WAY too fast, so they opted to trigger this offer after the visitor had spent 15 seconds on the site.
Results3
Before we get to the results, let’s talk about the ‘New Visitor’ campaign and we’ll discuss this campaign’s global results.
Campaign 2: Generic Toolbox Offer New Visitors
This campaign had the exact same parameters, except for the visitor type. They targeted new visitors with the same offer but framed it slightly differently.
digitalmarketer
Let’s look at some of the numbers, shall we?
There were 5,211 pageviews on the Toolbox’s landing page, and 2,485 out of it was delivered by OptiMonk.
Generic Toolbox Offer Return Visitors
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