Opt-in email marketing revolves around convincing your website visitors to voluntarily provide their email addresses in exchange for some benefit. You might offer prospective subscribers a discount or premium content.
Once they’ve done that, they’ve both told you where you can send your marketing emails and given you permission to do so.
Gathering direct subscribers through opt-in forms is incredibly important for several reasons.
The most important is that they help you list of malta cell phone numbers achieve permission marketing, which means that you aren’t sending marketing campaigns to anyone who hasn’t consented to receive them.
Many jurisdictions have introduced legislation that protects consumers from receiving unwanted emails (such as the GDPR in the European Union and the CAN-SPAM Act in the US).
In addition to staying compliant with regulations, there are several other benefits to using opt-in email forms to build your list.
The top reasons to implement opt-in email marketing (in a nutshell) are:
Connecting with your target audience on a personal level
Collecting up-to-date data about your customers through multi-step email opt-in forms
Building a marketing channel that’s owned by you (rather than depending on third parties like social media platforms)
Sending promotional emails that actually boost sales
Collecting feedback from a group of customers that are invested in your brand
Receiving fewer spam complaints
What is opt-in email marketing?
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