Opt-in consent means that individuals actively choose to receive emails from a particular sender.
Explicit consent requires subscribers to take a clear and deliberate action to opt into your email list. This could involve filling out a form, checking a box, or clicking a confirmation link in a double opt-in process.
It leaves no room for list of morocco cell phone numbers ambiguity and ensures that subscribers have knowingly agreed to receive emails from you.
Unacceptable forms of consent
Let’s take a quick look at some examples of unacceptable forms of consent.
Unacceptable forms of consent include contacts purchased, rented, borrowed, or obtained from a third-party list, even if these lists claim to have consent.
Membership or organization lists fall under this category as well. Personal business contacts from a previous company do not automatically grant consent for emails from a new company.
Contacts who have submitted forms on another brand’s website do not meet opt-in requirements, and contacts obtained from lead/prospect providers or data enrichment tools should not be used for email marketing without explicit consent.
Additionally, contacts who have emailed directly do not imply consent for bulk communications, and consent should be obtained through a sign-up form.
What is opt-in consent?
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