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Personalize the messaging of your opt-in form

Posted: Mon Dec 09, 2024 8:05 am
by sheikh12345
One-size-fits-all messaging will never work as well as campaigns that are tailored to the individual interests and preferences of users. If you’re going to invite subscribers to join your email list, you want to make sure the email opt-in form is relevant for each of them.

OptiMonk has many different list of norway cell phone numbers personalization options. Two of the most popular ways of personalizing email sign-up forms are by traffic source and by interest.

The campaign below was designed to appeal to visitors from Facebook. If you were to arrive on their site from a different social media network, you’d see a different opt-in message. It uses a version of the “mystery discount” strategy as a lead magnet.

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Boost your email marketing efforts with personalization
Obvi went a different route and personalized their campaign based on interest.

Customers who clicked an ad about sleep improvement or are reading a blog post about sleep science will see the popup below, while customers with different interests will see different versions of the campaign designed to appeal to them.