Yes, in order to send email marketing campaigns to a consumer, they must have opted in (given their consent) to receive campaigns from you. Depending on where you (and your customers) are based, you could potentially face large fines if you send emails to someone without their consent.
Make sure you check out the relevant regulations (i.e. the CAN-SPAM act in America and the GDPR in the E.U.).
What is the average opt-in rate for email marketing?
Industry reports place the list of portugal cell phone numbers average conversion rate of an email opt-in campaign between 1% and 5%. Double opt-in emails have a lower subscribe rate, since some customers won’t complete the second step of the signup process.
However, if you follow the best practices outlined in this article, you’ll have no problem outperforming that average!
What does it mean to opt out of an email list?
When you choose to opt out of receiving email marketing messages from a brand, you are preventing them from keeping you on their list and sending you emails in the future.
Wrapping up
Building an email marketing list using opt-in email sign-up forms is an investment, but it’s one that can really pay off. There are lots of benefits to developing an email list that’s filled with enthusiastic, loyal customers. After all, when your email marketing campaign lands in a subscriber’s inbox, you want them to be excited to open it!
If you use a top marketing automation platform like OptiMonk, you won’t believe how many subscribers you can generate in a short period of time.
Give OptiMonk a try if you’d like to implement any of the strategies we’ve covered in this article. And, since OptiMonk is a free tool, there’s no nothing to lose!
Is opt-in required for email marketing?
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