Lack of knowledge
Posted: Mon Dec 09, 2024 8:10 am
The second barrier to conversion rate optimization is the complexity of the tasks involved in the process. Each task requires lots of knowledge in specific areas.
Not only do CRO initiatives call for a deep understanding of user behavior, but they also involve highly technical tasks such as implementing tracking codes, setting up A/B tests, and running heuristic analysis.
Marketers need to analyze data from diverse sources, ranging from web traffic surveys on Google Analytics to mouse tracking software.
Conversion optimization requires a commitment to learning, which also takes time and energy.
3. Expense of hiring a CRO expert
If you don’t want to handle list of ukraine cell phone numbers all that technical analysis yourself, you might consider hiring an expert or building a CRO team.
Unfortunately, the high cost of this step—which can run anywhere between $40,000 and $120,000 per year—is prohibitive for many small business owners.
Unless you can afford the average cost of a CRO expert, which is $5,452 per month, you’re going to lack the consistent support you need for a successful conversion rate optimization program.
4. Making decisions based on gut feelings
When an online marketer doesn’t have the knowledge or skills necessary to conduct conversion rate optimization themselves (or the budget to hire qualified CRO practitioners) the one resource they can turn to is their gut.
However, humans are ultimately emotional decision-makers, and there’s a risk of making suboptimal decisions.
In contrast, conversion rate optimization is a highly structured process that takes advantage of all the data you have at your disposal.
Not only do CRO initiatives call for a deep understanding of user behavior, but they also involve highly technical tasks such as implementing tracking codes, setting up A/B tests, and running heuristic analysis.
Marketers need to analyze data from diverse sources, ranging from web traffic surveys on Google Analytics to mouse tracking software.
Conversion optimization requires a commitment to learning, which also takes time and energy.
3. Expense of hiring a CRO expert
If you don’t want to handle list of ukraine cell phone numbers all that technical analysis yourself, you might consider hiring an expert or building a CRO team.
Unfortunately, the high cost of this step—which can run anywhere between $40,000 and $120,000 per year—is prohibitive for many small business owners.
Unless you can afford the average cost of a CRO expert, which is $5,452 per month, you’re going to lack the consistent support you need for a successful conversion rate optimization program.
4. Making decisions based on gut feelings
When an online marketer doesn’t have the knowledge or skills necessary to conduct conversion rate optimization themselves (or the budget to hire qualified CRO practitioners) the one resource they can turn to is their gut.
However, humans are ultimately emotional decision-makers, and there’s a risk of making suboptimal decisions.
In contrast, conversion rate optimization is a highly structured process that takes advantage of all the data you have at your disposal.