How does Google search work?
Posted: Mon Dec 09, 2024 8:39 am
SEO
How does Google search work?
Understanding how Google search works is important for those who deal with marketing and, in particular, SEO optimization . Because through an analysis of the criteria that allow the indexing and positioning of the results you can obtain the long-awaited fruits for the various projects on the internet.
The search engine is simple to use: type one or more words in the dedicated field and click on the “Search with Google” button. Then filter the results if you want images or videos. Or news and products to buy. But this is the user guide : what should someone who deals with SEO know?
Table of Contents
Scanning, indexing, positioning
Crawling
Indexing
Ranking
Basic Google SERP Analysis
Results lists
Snippets
Paid Snippets
Direct results
Featured Snippets
Directions
Knowledge Graph
What are the ranking factors?
On-Site Optimization
On-Page Optimization
Off-Site Optimization
Insights into How Google Works in 2021
Scanning, indexing, positioning
The first point to address to understand how Google works? There are some known steps to analyze. Many people confuse positioning, ranking and indexing perhaps ignoring the concept of crawling. In reality these are different and very important phases. What are the steps to know?
Crawling
The moment when the Google program (web crawler, known russia phone numbers
as robot or spider) passes on the page. To facilitate this process, just register with the Search Console and suggest the sitemap in the specific form. In addition, this SEO utility has the URL control tool to force the crawler to pass on individual pages.
Indexing
The stage in which the web resource is inserted into the results. To check the indexing of a site or web page, simply use the site: search operator and add the URL you are interested in. In the Search Console there is a section to check the indexing status of the site and any problems with pages not inserted.
Ranking
Here we talk about positioning, the moment in which a snippet is inserted into one of the SERPs offered after typing the query. How does Google search work in these cases? In reality it depends on a series of positioning factors that can significantly influence the result on the internet pages.
In short, Google makes a first pass on the published resource: if it is available (therefore without forcing in terms of noindex in the meta tags or in the robots.txt) it is indexed . And then the positioning is determined.
Basic Google SERP Analysis
The result of the request is called SERP, Search Engine Results Pages . To do justice to this topic, we must emphasize that there are dozens of different solutions to best respond to requests. The goal? To give the best possible result.
Results lists
It comes up in different cases, like when you search for famous writers. It serves to simplify the work of those who need suggestions to explore a world they don't know well. In this way, attention is directed.
goan lead to particularly important penalties.
How does Google search work?
Understanding how Google search works is important for those who deal with marketing and, in particular, SEO optimization . Because through an analysis of the criteria that allow the indexing and positioning of the results you can obtain the long-awaited fruits for the various projects on the internet.
The search engine is simple to use: type one or more words in the dedicated field and click on the “Search with Google” button. Then filter the results if you want images or videos. Or news and products to buy. But this is the user guide : what should someone who deals with SEO know?
Table of Contents
Scanning, indexing, positioning
Crawling
Indexing
Ranking
Basic Google SERP Analysis
Results lists
Snippets
Paid Snippets
Direct results
Featured Snippets
Directions
Knowledge Graph
What are the ranking factors?
On-Site Optimization
On-Page Optimization
Off-Site Optimization
Insights into How Google Works in 2021
Scanning, indexing, positioning
The first point to address to understand how Google works? There are some known steps to analyze. Many people confuse positioning, ranking and indexing perhaps ignoring the concept of crawling. In reality these are different and very important phases. What are the steps to know?
Crawling
The moment when the Google program (web crawler, known russia phone numbers
as robot or spider) passes on the page. To facilitate this process, just register with the Search Console and suggest the sitemap in the specific form. In addition, this SEO utility has the URL control tool to force the crawler to pass on individual pages.
Indexing
The stage in which the web resource is inserted into the results. To check the indexing of a site or web page, simply use the site: search operator and add the URL you are interested in. In the Search Console there is a section to check the indexing status of the site and any problems with pages not inserted.
Ranking
Here we talk about positioning, the moment in which a snippet is inserted into one of the SERPs offered after typing the query. How does Google search work in these cases? In reality it depends on a series of positioning factors that can significantly influence the result on the internet pages.
In short, Google makes a first pass on the published resource: if it is available (therefore without forcing in terms of noindex in the meta tags or in the robots.txt) it is indexed . And then the positioning is determined.
Basic Google SERP Analysis
The result of the request is called SERP, Search Engine Results Pages . To do justice to this topic, we must emphasize that there are dozens of different solutions to best respond to requests. The goal? To give the best possible result.
Results lists
It comes up in different cases, like when you search for famous writers. It serves to simplify the work of those who need suggestions to explore a world they don't know well. In this way, attention is directed.
goan lead to particularly important penalties.