What is Google Snippet?
So what does Snippet mean? First of all, each search result on the search result listing pages - which we like to call SERP view among ourselves - and which summarizes what the page is talking about in the most concise way, is called a "Google Snippet". At this point, let's state that snippet also means "a piece cut with scissors" or "a small piece".
Rich Snippets , on the other hand, enrich the SERP view of the content we are listed on with the extra information it contains, as you can see in the Amazon example below, and thus increase clickability.
If you want to achieve a similar result by just applying a few optimizations to your pages, we can take you to our Schema Optimization Guide page. While being listed with rich snippets in search results is a very easy process if done correctly, when it comes to Featured Snippets , things get a little more complicated.
What is Featured Snippets and what does it do?
Featured Snippet or the first search snippet is the listing business owner database of pages that can fully answer the query of users searching on Google in a separate block above the first place in the search results. However, in certain queries, the featured snippet block that appears to users includes a summary of the response received from the relevant page, the link to the page, its title and URL. The position where the featured snippet is listed is called position zero or position zero.
It is a fact that being listed in position zero is a fact that leads to much higher SEO visibility, traffic increase and click-through rate. Below, we can examine a featured snippet example that emerged as a result of the query “how to watch game of thrones”. You must have come across a result like this before.
It is quite difficult to reveal the methodology that Google uses to determine the content it will present to users in position zero. The only thing we know for sure is that Google rewards pages with good content at this point, and in fact, all SEO work should be carried out by taking into account the demands of the users.
So is there anything we can do to be listed in position zero, which is the only thing better than being listed in the first place for a website? At this point, we need to evaluate the results of the large sample group studies conducted for position zero and the clues they give us.
At this point, it is possible to say, in a very clichéd way, “Knowledge is power” in the most concise way!
Below you can find the results we have compiled from studies conducted since 2016 regarding Featured Snippets. First, let's provide information about the scope of the studies we used in our research.
Getstat: It was conducted by analyzing the URLs in the 93K featured snippets obtained by examining 1M queries, namely the search result page, and the original 346K URLs on the first page of these queries in total.
Ahrefs: The study utilized the URLs in the 14M featured snippets obtained by examining 112M queries.
Semrush: 1.6 featured snippets and 80M keywords were examined within the scope of the study. - There are 3 different types of Featured Snippets: paragraph, list and table snippets. The appearance of these snippets in search results is as follows:
