The author publishes an article to introduce a product or service to an audience. The price of this type of advertising is lower. On the other hand, it tends to be less effective than other formats, including: Integration germany telemarketing list. The blogger does not directly talk about the product, but shows it casually in the video. This type of advertising is called native advertising. Comment. This format is suitable for displaying new products. Therefore, you can create an entire section about your new product, where bloggers will share their impressions of the product and educate users about its features.
cooperate. The company works with bloggers not only for advertising but also to create joint products, such as clothing lines. After the product is released, bloggers mention it in publications from time to time. Ambassadorship. The company selects a blogger to represent the brand. The ambassador uses her products and tells her subscribers about her experiences. Audiences start to associate the brand with specific people. When choosing a format, consider the functionality of your product and the needs of your target audience.
In some cases, mentioning the company is enough, but sometimes it is necessary to use more than one method at the same time. Payment Methods and Fees There are no and cannot be specific tariff levels. Even for bloggers with the same number of subscribers, the amount of advertising compensation can vary significantly. The platform also plays an important role – ads on VK are more expensive than ads on VK.
Pricing is also affected by the blogger's popularity, audience engagement, and the format of the material. There are usually 3 payment options: Fixed. The company transfers funds to the blogger, who advertises the product or brand in an agreed-upon format. Some influencers publish service prices on their personal accounts. barter. With this payment method, the advertiser is paid not with money but with his product.
