For Other Brands, Says @robert_rose Via

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Borrow Ideas From Other #content Marketers Playing In Your Proverbial Sandbox – Even Ones That Didn’t Work @cmicontent.share On Xturn Someone’s Mediocre Idea Into Your Great Onehere’s An Example From A Large Professional Services Firm I Recently Worked With That Specializes In Helping Big Companies Implement Big Technology Projects.

The Company Planned To Move Into Marketing Tech Implementation (Think nigeria phone number library Digital Asset Management, Marketing Automation, Personalization, Etc.).their Marketing Team Faced The Challenge Of Creating A Story For Their Brand That Differentiated The Company In The Space. They Wanted To Develop A Content Pillar Around The Idea That Business Leaders Need Better Insight Into Changing Customer Needs And The Ability To Pivot Their Marketing Approaches Quickly.



The Company’s Leadership Worried That That Storyline Didn’t Differentiate Because It Sounded Similar To Content Their Competitors Had Tried.however, The Marketing Team Believed They Could Make That Idea Resonate. The Company Had Made A Name For Itself In A Specific Niche: Helping Sales Leaders Optimize Their Operations Through A Sophisticated Approach To Analytics.