The number is not surprising: we know that those who deal with Sales are required to deal with an increasingly wide range of very specific skills, from administration to data analysis, from marketing to Customer Care. This is why it is very interesting to understand which are the best sales software in 2022 .
Thanks to technological advances in the field of Artificial Intelligence and Machine Learning, today these management systems can simplify many complex activities, automating what previously involved a large investment of time.
In this article I would like to give you an overview of the various japan telephone number data types of sales software, depending on the task they help to carry out in the company. At the end I have included some practical advice to choose more consciously among the tools on the market.
Why do you need sales software?
On average, salespeople spend only a third of their time working on prospects. The rest of the day, according to a 2019 HubSpot report , is spent writing emails (21%), doing data entry (17%), prospecting (17%), holding meetings (12%), making phone calls (12%), training (11%), and consulting reports (11%).
While such tasks were unavoidable until a few years ago, today the high sophistication offered by software allows for the automation of most of these functions, allowing businesses of different sizes to manage them in an optimized way.
The right software, tailored to the needs of your specific workflow, now allows you to dedicate more time to what really matters , that is, what an algorithm would not be able to do .
Types
Based on their main function we can distinguish the main types of sales software into:
CRM
Document management
Sales data collection and prospecting
Data integration
CPQ
Sales Analytics
Productivity
Sales acceleration
Marketing Automation and ABM
Sales enablement platforms and digital sales rooms
Customer success
The 15 best sales management software
Below we briefly explain the characteristics of each.
Are you familiar with these types and do you already know what functions your company needs?
Then go straight to our final list , where we have selected the best software on the market for each category.
CRM
The first category of software to mention is undoubtedly CRM (Customer Relationship Management): it is a management software focused, as the name suggests, on everything concerning the relationship with the customer. Choosing the right CRM is a fundamental action for the history of the company, which will strongly influence the entire customer journey, from funnel management to post-sales.
Today, CRM providers, precisely because of the strategic role that these programs occupy in the market, have been the subject of many improvements aimed not only at differentiating their functions for the Sales sector, but also at a more immediate integration with any management system .
Document management
Another chapter is document management software, which simplifies all administrative tasks related to documents: from programs that allow you to integrate your electronic signature, useful for signing contracts, to the management, consultation and archiving of practices, orders, invoices, estimates, reports and much more.
We know the problems of paper documents: they take up space to store, there is a high risk of deterioration or loss, and manual searches are time-consuming. Software effectively dematerializes these processes, storing documents in a secure, digital environment, and in some cases even notifying you when a document is expiring or needs to be modified.
Some of these software have entered into partnerships with official providers of archiving, electronic invoicing and electronic signature services, which allows for a great relief from the accounting management point of view.
Collecting sales and prospect data
A second very useful type of sales software is the one that allows you to collect and display all the necessary data about the customer in front of you. Also known as “ intelligence ” programs, these software allow the salesperson to have a bit of “context” when he is in a conversation with a potential customer: who is the interlocutor and what purchases have they made previously? Is he present in the database or is he a new lead? Which sites and platforms have they visited before?
Good data collection software can answer these questions accurately and in compliance with current privacy regulations.
Data integration
It is generally easy to collect interesting data: we can download them from an e-commerce, or analyze web analytics tools, look at inventory data and much more. However, wouldn't it be smarter to consult all this data in an integrated way, in order to draw effective conclusions for our sale?
That's what data integration software is for.
