In 2021, having faced the pandemic, Frances, Stefano and Andrea decided to focus on the recovery of the Italian real estate sector. QV SpA was born, with the aim of being the largest player in buying large apartments (over 120m²), usually unused or inherited, refurbishing and renovating them to make these apartments suitable for the current market.
Their digital approach and keen business sense allowed QV SpA to expand: they can now be found in Lake Garda, Verona, Padua and Milan, and will soon reach five more cities, including Rome.
But, as you may already know, in the real estate sector, keeping up to date with market changes is key for a business to remain relevant and this is precisely where CASAFARI comes into this story.
Looking for real estate solutions in 2022, Francesco and Stefano found us and decided to hear from other professionals in the sector about our products. Let's see how CASAFARI is helping QV SpA revolutionize the Italian real estate market.
Finding market opportunities and identifying profit margins
Buying and renovating properties is a big investment. To ensure that QV SpA remained profitable and got the most out of each investment, it needed tools that would allow it to access:
average sales prices of units to be renovated and refurbished with a specific set of characteristics and in different locations;
trends and variations in market prices;
statistics on how quickly those units are supposed to sell.
They also need to find the best opportunities on the market, such as undervalued properties, properties that have been on the market for a long time and could benefit from renovation.
Yes, you guessed it, this is a CASAFARI Property Valuation, Property Search and Market Analysis job. With the largest real estate database in Europe and the greatest data capillarity, CASAFARI allows QV SpA professionals to have a clean and organized 360º view of the Italian real estate market.
“We have found all the aspects we were looking for. The power of the platform is crucial for us, especially in the first year of opening a new city. It gives us a fairly precise idea of the market, of a street, square, neighborhood, etc.”
Francesco Quaini, Co-Founder and CMO of QV SpA
How CASAFARI Property Valuation Helps Real Estate Agents Sell More, Faster
According to Francesco, after having chinese overseas asia database established itself in Verona and Lake Garda, the company expanded to Milan and Padua and is now preparing to take over Bologna, Florence and Trento. In each city, they have at least two professionals dedicated to extracting valuable data from CASAFARI on those markets, carrying out real estate valuations for both the acquisition and sale of properties.
And working with data-driven decisions is definitely reflected in the numbers: QV. SpA expects to close the 2023 financial year with ten times more profit than the previous year and a turnover of approximately 8 million euros. “Today, the company has 18 employees spread across the operational and commercial teams. CASAFARI has been our partner throughout this growth,” says the CMO.
What can we say? The pleasure is ours, we are happy to be able to participate in the development of QV SpA and the Italian real estate market!
QV SpA's commitment to digital presence to boost its business
Very active on social media since 2020, you can find QV SpA on LinkedIn , YouTube , Facebook , Instagram and even TikTok , with the constant presence of Francesco Quaini in their videos. All this marketing effort serves multiple purposes that boost their business.
Attracting new talent: Nearly 30% of their employees were already working with the company before being hired, they already knew them and trusted their work, which speeds up the onboarding process.
Reaching out to partners and investors: In 2022, the company sold 51% of its shares to Federico Bregolato's holding company, a group that is driving the growth of QV SpA. Its founder met Francesco Quaini through.
Expand their brand awareness: Their CMO tells us that by 2024, they aim to reach 200,000 followers across all platforms. Currently, they have 77,000 followers on TikTok alone. The goal is to target real estate agencies as direct customers and private sellers as indirect customers.
With such rapid growth and such a successful online strategy, Francesco and Stefano decided to write a book and share their knowledge about real estate investments in Italy.
Published in 2021, in “ Investing in Real Estate: The Fundamental Principles You Should Know to Save Money with Real Estate Trading, Starting from Zero ” they share their personal experiences, talking about everything from networking to profit margins. All valuable lessons, especially for those who are just entering the sector.
One thing is certain: the CASAFARI team will follow the brothers online to be the first to celebrate when they reach their goals. Thank you for talking to us, QV SpA and Francesco!
