Therefore, attracting, serving and converting leads are tasks that must be present in the daily life of a real estate agent. Capture the attention (and contact information!) of suitable potential clients and nurture the relationship, positioning yourself as an interested professional and expert in the real estate market. The ultimate goal is to get that lead to become a client, something that all real estate professionals long for.
But not everyone makes it to the final stages of the sales funnel: 78% of consumers buy from those who respond first. And how many professionals never respond at all? Believe it or not, very few of them respond to leads, and they take a long time to do so!
So here’s a tip: reply first . And in the meantime, read this article to learn more about how to capture, serve, and convert your leads into qualified customers.
1. Real estate lead generation
You can't skip any phase: before you can convert leads, you have to capture them. To increase the chances of converting the lead into a customer and closing the deal, it is essential to follow all the steps.
Check out 3 very useful tips to capture more fully competent real estate leads.
1. Define your target market
2. Use the CASAFARI Lead Generator
3. Create a microsite with CASAFARI
4. Advertise your business constantly and use ads
Define your target market
Defining a goal is easier than it seems. You just need to have the right questions ready to arrive at the right answers.
What do you sell and who is it for?
How do you imagine your ideal client from an economic point of view?
What is this client's lifestyle, habits, hobbies and interests?
Are your communication strategies in line chinese overseas europe database with this objective?
When we talk about real estate leads, there are two main types: buyers and sellers. Keep in mind that potential clients who want to sell a property are the ones who make your real estate portfolio grow. This type of client is the one that brings you the most profit.
But it is also good to know that it is equally or even more important to know those who are looking for a home. After all, profitability only becomes a reality when business (the client with a property to offer) is combined with pleasure (the one who wants to buy or rent).
It's essential to keep an eye on and expand your network of contacts to stay ahead of the curve: is there a couple about to have their first child? They'll probably need an extra room. Do you know a potential property investor who wants to buy a second home? Show them what you have in your property portfolio. The range of possibilities is endless.
Learn all about CASAFARI CRM
Use the CASAFARI Lead Generator
Did you know that you can capture leads day and night? Your website can work for you with CASAFARI's Lead Generator.
This tool generates an online property valuation in a matter of seconds and was created with the aim of capturing leads for real estate professionals without any effort. Anyone who accesses your website will be able to access the widget and select what they are looking for: buy or sell, rent or rent. They will receive a Comparative Market Analysis report .
The report is automatically sent to all real estate leads who enter their contact details in the widget form. You will also have access to the source of these leads and can choose a company manager to manage the list of leads in your CRM.
You know what's best? It only takes 5 minutes to install!
Create a microsite with CASAFARI
If you want a more professional presentation and a different type of communication, you can also create your own page, where you advertise your personal brand. The goal is the same: attract potential clients without any effort.
This microsite makes it unnecessary to have a real estate website to advertise your business and brand. Any real estate professional can do it independently, collaborating with the real estate leads that are obtained thanks to it.
