How patricia increased sales by 200% with pinterest to sell
Posted: Tue Dec 10, 2024 5:34 am
Analyze with me the strategy that enabled Patricia to increase the traffic of qualified leads to her website, helping her to increase her sales.
I have been lucky enough to work with some very good clients and Patricia is one of them. To start with, she is an important reference in digital marketing in Spanish. As an expert, she knows that Pinterest is powerful and a platform that could not be left out of her strategy, so she trusted me to manage her account.
Today I want to share with you this case study. We will explore how Patricia, using advanced Pinterest strategies to sell, increased conversions by over 200%. I will discuss with you the specific steps, tactics, and results achieved. If you are looking for effective ways to boost your sales, read on and discover how you can replicate this success in your own business.
The Challenge
Patricia is a marketing professional with a special feature: her direct and practical approach is very attractive for people who want to learn, without getting lost in a sea of information that is often overwhelming. In addition, she is an expert in Instagram, one of the most popular platforms, so it was up to me and my team to show her that there is nothing better than Pinterest for selling.
The goal we set ourselves from the beginning was to increase organic traffic to her website to increase sales with Pinterest. At the time we started working, her brand was just starting out, so we also had the challenge of gaining recognition and helping her establish herself as an expert. Patricia knew that Pinterest was the perfect ally to help her achieve this goal. How did we achieve it? Read on.
How Patricia increased sales by 200% with Pinterest to sell
Pinterest's strategy to sell more
Once the objectives were established, it was female database time to design the strategy. Today I can say that we have implemented it and it has been successful, going from 6 to more than 5,500 visits to Patricia's website. If you are looking to bring more visitors to your digital business and transform them into clients and increase sales, you can replicate the strategy that I share with you below.
1.- Optimizing your Pinterest profile to sell
Any Pinterest marketing strategy to sell more starts with account optimization. The first thing we did was create Patricia's business account. In case you want to use an account you already use, you can easily switch from a personal profile to a business one. Then, we started to complete the account optimization checklist one by one:
Keyword research
Write your profile name and description, including the keywords you have already determined.
Website verification.
If you have an e-commerce site, in addition to these steps, you must create the catalog and activate rich pins. To help you, download the free Pinterest Guide, this checklist has the key steps to optimize your Pinterest profile.
download here
2.- Creation of Attractive Content
Pinterest is a visual search engine, so images are very important and luckily for us, Patricia had a very well-defined brand identity. We started designing attractive pins that would catch visitors’ attention and make them want to click on them.
To achieve this, we focus on
High quality images.
Attractive titles that included keywords.
Include the visual identity to establish the Patricia brand.
Respect the measurements, a ratio of 1000×1500
Concise descriptions, with calls to action and, of course, with keywords included.
3.- Use of Strategic Boards
Boards are a very important part of the Pinterest strategy for selling and to create them it is necessary to know very well the ideal client and the niche where they are located. In Patricia's case, her clients are entrepreneurs who want to understand and execute Digital Marketing strategies, so we created:
Niche boards, with topics related to your area of expertise, for example: Sales funnel on Instagram, Digital marketing for entrepreneurs.
Complementary boards: These are boards that maintain a certain connection with their niche, but from a different approach and that aim to get impressions and attract new audiences. If you visit Patricia's profile on Pinterest, you will see examples of these boards: Workaholic quotes, Photography tricks or Gifs for Instagram Stories.
I have been lucky enough to work with some very good clients and Patricia is one of them. To start with, she is an important reference in digital marketing in Spanish. As an expert, she knows that Pinterest is powerful and a platform that could not be left out of her strategy, so she trusted me to manage her account.
Today I want to share with you this case study. We will explore how Patricia, using advanced Pinterest strategies to sell, increased conversions by over 200%. I will discuss with you the specific steps, tactics, and results achieved. If you are looking for effective ways to boost your sales, read on and discover how you can replicate this success in your own business.
The Challenge
Patricia is a marketing professional with a special feature: her direct and practical approach is very attractive for people who want to learn, without getting lost in a sea of information that is often overwhelming. In addition, she is an expert in Instagram, one of the most popular platforms, so it was up to me and my team to show her that there is nothing better than Pinterest for selling.
The goal we set ourselves from the beginning was to increase organic traffic to her website to increase sales with Pinterest. At the time we started working, her brand was just starting out, so we also had the challenge of gaining recognition and helping her establish herself as an expert. Patricia knew that Pinterest was the perfect ally to help her achieve this goal. How did we achieve it? Read on.
How Patricia increased sales by 200% with Pinterest to sell
Pinterest's strategy to sell more
Once the objectives were established, it was female database time to design the strategy. Today I can say that we have implemented it and it has been successful, going from 6 to more than 5,500 visits to Patricia's website. If you are looking to bring more visitors to your digital business and transform them into clients and increase sales, you can replicate the strategy that I share with you below.
1.- Optimizing your Pinterest profile to sell
Any Pinterest marketing strategy to sell more starts with account optimization. The first thing we did was create Patricia's business account. In case you want to use an account you already use, you can easily switch from a personal profile to a business one. Then, we started to complete the account optimization checklist one by one:
Keyword research
Write your profile name and description, including the keywords you have already determined.
Website verification.
If you have an e-commerce site, in addition to these steps, you must create the catalog and activate rich pins. To help you, download the free Pinterest Guide, this checklist has the key steps to optimize your Pinterest profile.
download here
2.- Creation of Attractive Content
Pinterest is a visual search engine, so images are very important and luckily for us, Patricia had a very well-defined brand identity. We started designing attractive pins that would catch visitors’ attention and make them want to click on them.
To achieve this, we focus on
High quality images.
Attractive titles that included keywords.
Include the visual identity to establish the Patricia brand.
Respect the measurements, a ratio of 1000×1500
Concise descriptions, with calls to action and, of course, with keywords included.
3.- Use of Strategic Boards
Boards are a very important part of the Pinterest strategy for selling and to create them it is necessary to know very well the ideal client and the niche where they are located. In Patricia's case, her clients are entrepreneurs who want to understand and execute Digital Marketing strategies, so we created:
Niche boards, with topics related to your area of expertise, for example: Sales funnel on Instagram, Digital marketing for entrepreneurs.
Complementary boards: These are boards that maintain a certain connection with their niche, but from a different approach and that aim to get impressions and attract new audiences. If you visit Patricia's profile on Pinterest, you will see examples of these boards: Workaholic quotes, Photography tricks or Gifs for Instagram Stories.