Favorite: “we Don’t Need More
Posted: Tue Dec 10, 2024 5:58 am
To Map Content To Customer Intent (And Make Your Sales Team Happy)by Robert Rose| Published: June , | High-level Strategybb Marketers Inevitably Hear The Sales Team Say Things Like This: “yeah, We’re Getting Leads From All That Content Your Team Writes, But They’re All Tire Kickers.
”or This Golden Oldie: “your Mqls Don’t Match Our Customer Profile. There’s oman phone number resource No Purchase Intent.”then, There’s My Leads … We Need Better Leads.”on The Marketing Side, The Team Commiserates About The Sales Team With Complaints Like This: “they Don’t Follow Up On All The Leads We Forwarded. They Cherry-pick The Best And Don’t Communicate With The Others.”the Situation Is Difficult.what’s A Bb Marketing Leader To Do? You Dutifully Research The Best Practices For Understanding How To Get To Better, More Interested, Purchase-ready Leads And Hit Upon A Common Theme – Intention.
How Do You Determine The Customer’s Intention In The Moment?you Intend To Address Customer Intentexperts Advise Marketers To Focus On Comprehensive Content Mapping – To Ensure Content Is Available At Each Stage Of The Buyer’s Journey. If You Map The Content (I.e., Tag The Content) To The Customer’s Journey, You Can Assume The Consumer’s Intent: A Person Who Downloaded A Piece Of Content Is In The Corresponding Stage Of The Buying Process. But It Never Works Out That Way, Does It?problems Abound.
”or This Golden Oldie: “your Mqls Don’t Match Our Customer Profile. There’s oman phone number resource No Purchase Intent.”then, There’s My Leads … We Need Better Leads.”on The Marketing Side, The Team Commiserates About The Sales Team With Complaints Like This: “they Don’t Follow Up On All The Leads We Forwarded. They Cherry-pick The Best And Don’t Communicate With The Others.”the Situation Is Difficult.what’s A Bb Marketing Leader To Do? You Dutifully Research The Best Practices For Understanding How To Get To Better, More Interested, Purchase-ready Leads And Hit Upon A Common Theme – Intention.
How Do You Determine The Customer’s Intention In The Moment?you Intend To Address Customer Intentexperts Advise Marketers To Focus On Comprehensive Content Mapping – To Ensure Content Is Available At Each Stage Of The Buyer’s Journey. If You Map The Content (I.e., Tag The Content) To The Customer’s Journey, You Can Assume The Consumer’s Intent: A Person Who Downloaded A Piece Of Content Is In The Corresponding Stage Of The Buying Process. But It Never Works Out That Way, Does It?problems Abound.