The Importance of SEO Copywriting
Posted: Tue Dec 10, 2024 6:04 am
SEO writing (contraction of 3 English terms: Search Engine optimization) is a type of specialized writing which aims to optimize textual and visual content for search engines (Google) and users (your targets).
It's simple: if your site is unknown and not optimized, you will never be seen or read. Optimizing the text and visual content of your site should be the basis on which you will build your web or social media strategy.
SEO writing, how does it work?
In a nutshell, we use specialized vocabulary (keywords), a precise structure and writing techniques that promote greater traffic and allow us to obtain better organic search results (organic in the sense of non-paid… not in the sense of compostable).
Why do you need it?
SEO writing is the art of writing to be seen and read by the greatest number of users on the Web!
To stand out. The term SEO fits very well in an office rcs database party conversation, but impressing colleagues is not its main use. In the crowd of all kinds of information available on the internet, quality strategic writing allows you to stand out from the crowd and stand out.
To meet the needs of your targets. SEO also means taking care of the content, because readers and Google are like slightly critical wine lovers: beyond the packaging, they want a rich, high-quality, pleasant content that makes you want to go back for more!
To build your credibility. So why does Champagne have such a great reputation? Because over time, it has managed to build an irremovable brand image… with the right writing strategies, we become like it, a must-have.
And… what exactly are we optimizing?
Page Title: The title that appears on Google.
Meta description: the description that accompanies the Page Title and makes users want to click on your link!
H1, H2, H3…: your titles and subtitles. It is essential to write them with great care in order to capture the attention of your reader who scans the pages and stops where we attract his interest!
The texts: They must be well written, in impeccable French and make use of a rich lexical field around a given subject.
How does it work at Spritz Social + Digital?
An SEO analysis should be carried out before redesigning your site.
Depending on the mandate (website redesign, creation of a blog, creation of various digital content), the approach is defined and the key words are chosen.
The contents are created and optimized!
So, are we serving you excellent quality optimized content?
It's simple: if your site is unknown and not optimized, you will never be seen or read. Optimizing the text and visual content of your site should be the basis on which you will build your web or social media strategy.
SEO writing, how does it work?
In a nutshell, we use specialized vocabulary (keywords), a precise structure and writing techniques that promote greater traffic and allow us to obtain better organic search results (organic in the sense of non-paid… not in the sense of compostable).
Why do you need it?
SEO writing is the art of writing to be seen and read by the greatest number of users on the Web!
To stand out. The term SEO fits very well in an office rcs database party conversation, but impressing colleagues is not its main use. In the crowd of all kinds of information available on the internet, quality strategic writing allows you to stand out from the crowd and stand out.
To meet the needs of your targets. SEO also means taking care of the content, because readers and Google are like slightly critical wine lovers: beyond the packaging, they want a rich, high-quality, pleasant content that makes you want to go back for more!
To build your credibility. So why does Champagne have such a great reputation? Because over time, it has managed to build an irremovable brand image… with the right writing strategies, we become like it, a must-have.
And… what exactly are we optimizing?
Page Title: The title that appears on Google.
Meta description: the description that accompanies the Page Title and makes users want to click on your link!
H1, H2, H3…: your titles and subtitles. It is essential to write them with great care in order to capture the attention of your reader who scans the pages and stops where we attract his interest!
The texts: They must be well written, in impeccable French and make use of a rich lexical field around a given subject.
How does it work at Spritz Social + Digital?
An SEO analysis should be carried out before redesigning your site.
Depending on the mandate (website redesign, creation of a blog, creation of various digital content), the approach is defined and the key words are chosen.
The contents are created and optimized!
So, are we serving you excellent quality optimized content?