I have been able to verify this not only in my account. There are many of my clients who, with a good strategy, a lot of perseverance and creativity, have managed to increase visibility, make their content go viral and increase reach . The results are easily verifiable and this is what I am passionate about in my work as a Pinterest manager.
Pinterest has the super power to boost the reach of your content and increase visits to your website organically. And as you know, the more visits to your website, the more conversion opportunities there are.
For this reason, and so that you too can enjoy the advantages of this platform, I present to you below the Ultimate Pinterest Guide 2023.
Table of Contents
What is Pinterest and how to use it for business?
Why use Pinterest for business?
What are the main features of Pinterest for business?
HOW DOES THE HOME FEED WORK?
What should you be clear about before starting your Pinterest strategy for businesses?
EVERGREEN CONTENT:
SEASONAL CONTENT:
STATIC PINS
THE VIDEO PINS
THE IDEA PINS
CAROUSEL:
PINTEREST MANAGER GUIDE
Thank you for registering
How to set up a Pinterest for Business account?
Attract more traffic to your website by applying these Pinterest Marketing Strategies
What is Pinterest Analytics?
GENERAL INFORMATION:
MAIN BOARDS
FEATURED PINS:
CONVERSION INFORMATION
PINTEREST TREND
This is how people talk on Pinterest:
PIN:
PIN VIDEO:
PINNER:
REPIN:
BOARD:
PIN IDEA:
FRESH CONTENT:
Share this ARTICLE
Ada Ramirez
Thank you for registering
What is Pinterest and how to use it for business?
Pinterest is a visual search engine. Its concept is inspired by the corkboard where users organize ideas and projects, pinning them with pins or thumbtacks.
Pinterest is not a social network , although the latest features give a nod to one, focusing on creating a community, but the truth is that it works primarily as a search engine. More than social, Pinterest is a personal network.
And what does this mean?
Pinterest users don't come to the platform to upload a selfie; they come because they have a project to complete , a dream to fulfill, and they're looking for inspiration and instructions to achieve it. And that is precisely the potential that businesses should take advantage of.
Create to inspire, give ideas and solve problems for your audience
How to use Pinterest for business in your startup
For content creators and all of us who have a digital overseas chinese database business, Pinterest for companies becomes a great tool, positioning and giving a long life to our content, driving traffic to our website, we can make our products or services known , help with our content those who seek inspiration and share our knowledge to solve a problem or make a dream come true and of course be able to sell more.
Create your Pinterest for Business account
Why use Pinterest for business?
Pinterest offers many advantages for businesses and entrepreneurs. In 2021, the platform's developers turned their attention to content creators, so Pinterest's algorithm is designed to support users who fit this profile.
These are the main advantages of having a Pinterest account for businesses:
Ability to drive traffic to the website
Pinterest is an excellent platform to drive organic traffic to your website and also position yourself on Google. In case you didn't know, Pinterest is indexed by our favorite search engine and it is much easier to position yourself if you include it in your web positioning strategy than if you only work on Google.
So much so that SEO experts always rely on Pinterest when creating strategies for their clients. And this happens because each pin is linked to a link and every time users click on the image you pin, it will immediately take them to your website.
Great influence on users' purchasing decisions
It is proven that users come to Pinterest looking for inspiration. Their mentality is different, they look for concrete solutions for a project to be carried out or the solution to one of their problems. This quality makes Pinterest an excellent catalogue to showcase your products and services.
Furthermore, Pinterest is the planner par excellence and it is proven that a large part of users use Pinterest to organize and plan their projects and purchases , long before making them a reality.
As you can see, a large part of the path to purchase is already done. All that remains is for you to have an optimized sales funnel so that you can turn that pre-existing purchase intention into a conversion.
8 practical tips for selling on Pinterest
Discover trends
Pinterest is the planner par excellence, so much so that it is said that people first remodel their home on Pinterest, which is why it is an excellent window to find out what your audience is interested in and what attracts them. Not only can you check out current trends, but Pinterest can also check out predictions for the coming months .
And it is so clear that every December it publishes a report on what will be trending in the next year , which forces us to stay up to date if we want to position ourselves on Pinterest faster.
As companies or entrepreneurs, we need to know our audience's interests in order to create valuable content and help alleviate our ideal client's pain points. That's why you should be on Pinterest.
Platform in continuous growth
Pinterest receives more than 478 million monthly visitors, of which half are from the international market, especially the United States and Canada, although the target continues to expand.
According to the latest statistics, millennials and generation Z have a greater presence on the platform and although they are not the majority, they have been the audience with the greatest growth in recent times. For me, it means that the platform has a lot to offer.
It's time to change your mindset and abandon the idea that you can only search for the dinner recipe. Pinterest is an ideal tool for your company and its marketing strategy . Pinterest Spain already has more than 12 million users and a clear growth trend.
