A good Halloween strategy is memorable and incites curiosity
Posted: Tue Dec 10, 2024 7:03 am
Difference between Halloween and prankvertising
Now, using Halloween in your marketing strategies doesn't have to cause terror, well, it should, as long as you use clowns or any other monster or specter related to the day and not controlling situations.
The difference between fear marketing, Halloween and prankvertising is that the first causes aversion towards the business and/or brand while the other two incite curiosity and the memory of a good propaganda strategy.
marketing-of-fear
For example: a good seasonal marketing strategy using list of bahrain whatsapp phone numbers Halloween is that of Doritos, which launched a product on October 31st with a theme for that day.
Here you can see how the brand used a gif playing with the packaging that glowed in the dark and the typical drawings of a “Halloween” poster.
Some other examples of brands releasing “creepy” content to attract customers were:
Burger King
Prankvertising, on the other hand, is a term used to refer to the terms “prank” and “advertising,” which in isolation mean “joke” and “advertising.” When combined, prankvertising refers to advertising through jokes.
Now, using Halloween in your marketing strategies doesn't have to cause terror, well, it should, as long as you use clowns or any other monster or specter related to the day and not controlling situations.
The difference between fear marketing, Halloween and prankvertising is that the first causes aversion towards the business and/or brand while the other two incite curiosity and the memory of a good propaganda strategy.
marketing-of-fear
For example: a good seasonal marketing strategy using list of bahrain whatsapp phone numbers Halloween is that of Doritos, which launched a product on October 31st with a theme for that day.
Here you can see how the brand used a gif playing with the packaging that glowed in the dark and the typical drawings of a “Halloween” poster.
Some other examples of brands releasing “creepy” content to attract customers were:
Burger King
Prankvertising, on the other hand, is a term used to refer to the terms “prank” and “advertising,” which in isolation mean “joke” and “advertising.” When combined, prankvertising refers to advertising through jokes.