Marketers, train in webmarketing, social media and influence
Posted: Tue Dec 10, 2024 7:05 am
Training is essential for marketers who want to develop their skills and acquire new know-how… Active professionals, entrepreneurs, freelancers or even people in retraining have the opportunity to learn with web marketing experts. Today, I suggest you discover a training launched by the famous collaborative blog Webmarketing & Co'm , a reference in terms of web marketing, e-commerce and online communication news. As a contributor to this blog for quite some time, I wanted to talk about its training activity in web marketing, natural referencing, social media and influence, in the form of an interview with Sylvain Lembert, the founder.
Hello Sylvain, Webmarketing & Co'm has launched its training organization, why and who is it aimed at?
Hello Camille, our training organization was launched in 2014, today we offer 3 certification courses divided into 12 training courses. Our Webmarketing training course prepares for our certification "Develop your business with webmarketing" in 5 modules: webmarketing fundamentals, natural referencing, social media strategy, creating a LinkedIn page and communicating with influencers.
This first course is aimed at 3 main profiles: marketing professionals wishing to add the "digital marketing" string to their skills, entrepreneurs to develop their business and people in professional retraining.
More recently, we launched trainer training courses via two courses on the creation and development of a training activity (creating your organization, leading training courses, promoting your training) and the design and promotion of digitalized training offers (from the design of the business idea to the online training sales strategy through the creation of e-learning training).
These courses are aimed at entrepreneurs and coaches wishing to develop a training activity.
We have entered into a quality gambling data china approach by certifying both our trainers (ICPF & PSI) and our training courses in order to offer a maximum level of quality and ultimately facilitated support for our trainees (support via CPF, OPCO, Pôle Emploi, etc.).
This month, we also launched our workshops, 100% practical days at more affordable prices for people who do not have funding for their training. The first workshop is dedicated to editorial referencing: Google Loves Me !
You organize one-week training courses dedicated to web marketing, what are the topics covered and is it possible to choose them according to your needs?
The certification week is made up of 5 modules, all modules can be taken independently but to obtain certification, the completion of the 5 modules is required. The course can therefore be adapted to the needs and profiles of the learners.
1st module : The fundamentals of web marketing, one day, during which we go through all the steps to set up an effective web marketing strategy and have an overview of the different digital levers (Natural referencing, Paid referencing, Emailing, Social Media, Affiliation).
2nd module : The fundamentals of natural referencing, in two days. Here, all the steps of successful referencing are seen. From the semantic study to find the right keywords to technical optimization through editorial optimization and netlinking.
3rd module : Set up a social media strategy over one day. The objective of this day is to set up your strategy, choose the right networks according to your target, communicate effectively, organize your editorial schedule, develop your visibility via Facebook advertising...
4th module : Create and manage a Linkedin page. In half a day, the objective is to optimize both your personal presence and that of your company on Linkedin. We also see advertising on .
5th and last module : communicate with influencers. Also in half a day, during which participants learn to identify influencers and organize their influence marketing campaign effectively.
A module is dedicated to Influence Marketing and brand strategies with influencers, a subject that is particularly close to my heart, what is the program?
The objectives of the training on communicating with influencers are to know how to identify influencers, conduct an influencer marketing campaign and measure the impact of your actions.
During the half-day, we see the different ways of communicating with influencers and all the stages of a campaign. From preparing the brief to making contact to monitoring the impact. We also see how to organize influencer events.
Hello Sylvain, Webmarketing & Co'm has launched its training organization, why and who is it aimed at?
Hello Camille, our training organization was launched in 2014, today we offer 3 certification courses divided into 12 training courses. Our Webmarketing training course prepares for our certification "Develop your business with webmarketing" in 5 modules: webmarketing fundamentals, natural referencing, social media strategy, creating a LinkedIn page and communicating with influencers.
This first course is aimed at 3 main profiles: marketing professionals wishing to add the "digital marketing" string to their skills, entrepreneurs to develop their business and people in professional retraining.
More recently, we launched trainer training courses via two courses on the creation and development of a training activity (creating your organization, leading training courses, promoting your training) and the design and promotion of digitalized training offers (from the design of the business idea to the online training sales strategy through the creation of e-learning training).
These courses are aimed at entrepreneurs and coaches wishing to develop a training activity.
We have entered into a quality gambling data china approach by certifying both our trainers (ICPF & PSI) and our training courses in order to offer a maximum level of quality and ultimately facilitated support for our trainees (support via CPF, OPCO, Pôle Emploi, etc.).
This month, we also launched our workshops, 100% practical days at more affordable prices for people who do not have funding for their training. The first workshop is dedicated to editorial referencing: Google Loves Me !
You organize one-week training courses dedicated to web marketing, what are the topics covered and is it possible to choose them according to your needs?
The certification week is made up of 5 modules, all modules can be taken independently but to obtain certification, the completion of the 5 modules is required. The course can therefore be adapted to the needs and profiles of the learners.
1st module : The fundamentals of web marketing, one day, during which we go through all the steps to set up an effective web marketing strategy and have an overview of the different digital levers (Natural referencing, Paid referencing, Emailing, Social Media, Affiliation).
2nd module : The fundamentals of natural referencing, in two days. Here, all the steps of successful referencing are seen. From the semantic study to find the right keywords to technical optimization through editorial optimization and netlinking.
3rd module : Set up a social media strategy over one day. The objective of this day is to set up your strategy, choose the right networks according to your target, communicate effectively, organize your editorial schedule, develop your visibility via Facebook advertising...
4th module : Create and manage a Linkedin page. In half a day, the objective is to optimize both your personal presence and that of your company on Linkedin. We also see advertising on .
5th and last module : communicate with influencers. Also in half a day, during which participants learn to identify influencers and organize their influence marketing campaign effectively.
A module is dedicated to Influence Marketing and brand strategies with influencers, a subject that is particularly close to my heart, what is the program?
The objectives of the training on communicating with influencers are to know how to identify influencers, conduct an influencer marketing campaign and measure the impact of your actions.
During the half-day, we see the different ways of communicating with influencers and all the stages of a campaign. From preparing the brief to making contact to monitoring the impact. We also see how to organize influencer events.