Whatsapp business in your digital marketing strategy
Posted: Tue Dec 10, 2024 8:05 am
Add WhatsApp Business to your Digital Marketing strategy and the results will be truly satisfying. The platform, another Meta product , is today a Marketing channel to sell products, services and other solutions.
On the WhatsApp Business website, it states, “It is a free-to-download app designed to meet the needs of small businesses.”
The platform offers multiple tools that will help you enhance your digital marketing strategy and in case you have not yet developed it, we share relevant data that will guide you to include WhatsApp Business and get the most out of it.
Why use WhatsApp Business in your Digital Marketing strategy
On WhatsApp’s Business site, it states, “With this app, it’s easier to communicate with your customers, show them your products and services, and answer questions they have during the shopping experience. Create a catalog to showcase your products and services, and use special tools to automate, organize, and quickly respond to messages.”
If you haven't tried it yet, it's time to incorporate WhatsApp into your marketing activities . Plus, everyone uses WhatsApp, it's fast, reliable, functional, and it helps you solve any problems you may have in communicating with your customers effectively.
WhatsApp Business can also be useful for medium and large businesses , as they can use it to provide support and send important notifications to their customers.
It is not a difficult tool, nor is it very different from the one you already use to communicate with family and friends. WhatsApp Business is a free download application available for Android and iPhone, developed especially for small and medium-sized businesses, it indicates on its website, where you can download the application for your cell phone.
The features currently offered by this application include:
Business profile to display important gambling data india information such as address, email, and website.
Labels to organize your chats and messages so you can find them easily.
Messaging tools to respond quickly to your customers.
WhatsApp Business makes customer interactions easier by offering tools to automate, organize, and quickly respond to messages.
This version is designed and works similarly to WhatsApp Messenger. You can use it to do everything you normally do, like sending messages and photos.
WhatsApp Business
Image from WhatsApp Business
If you are an entrepreneur, you will need to know some data that support the approach of using this platform in your digital marketing strategy. As we have already seen, statistics always reveal the path we should follow.
There are many integrations that can help you with your WhatsApp marketing strategies, such as:
Conversion campaigns on Facebook Ads, where you can integrate your WhatsApp contact and direct your leads.
Google Ads campaigns, it is also possible to add your WhatsApp contact or a WhatsApp link in that type of campaign.
Landing Page, where you can convert leads directly for your contact
Chat button on your site, with direct integration for your WhatsApp.
WhatsApp CRM , a tool to manage leads and customers and create sales funnels, very useful for digital marketing campaigns.
Data and statistics
The Digital in 2019 – Spain report by Hootsuite and We Are Social reveals that WhatsApp is the second most used social network by Spaniards, after YouTube. This means that it is the chat app with the highest market penetration, an important fact if we consider that 85% of Spaniards communicate via mobile messaging.
There are no content positioning algorithms in either standard or Business WhatsApp , so your organic reach is 100% guaranteed. This means that there is no system that classifies your content as relevant or irrelevant or distributes its reach based on this.
According to Meta for Business (formerly Facebook for Business), 53% of people feel more confident doing business with a company if they can contact its staff directly via messaging. Therefore, interacting with your customers via WhatsApp generates high levels of satisfaction and trust.
The reason for this is that communications through this application are 1:1, that is, from person to person in a direct, humanized and trustworthy manner.
Add WhatsApp Business to your Digital Marketing strategy
Before you start using WhatsApp as a marketing channel for your business, you should ask yourself (and answer) questions like:
Why am I going to use it? (The benefits you hope to achieve).
How will I use it? (Choose the function you need: customer service, sales processes, sending promotions, collecting reviews, etc.)
When will I use it? (Weekends only, weekdays only, 24/7, seasonally, etc.)
Who am I going to target? (Define your specific buyer persona for WhatsApp).
Effective Communication: Successful Digital Marketing
One of the most frequently asked questions these days is the security of the information we share through these digital channels. WhatsApp claims to be secure because it is “ end-to-end encrypted ,” but what does this mean?
On its official business site, the platform reveals that , “With end-to-end encryption, your messages and calls are protected so that only the people you communicate with can read or listen to them, without anyone else, not even WhatsApp, being able to do so.”
WhatsApp Business to sell more.
Image from WhatsApp Business. How to use it to sell more?
Customize your WhatsApp Business , use a profile photo that shows your logo, describe your products and promotions in your statuses, share valuable content. Many brands use this tool to communicate in a less formal way and to close sales, take advantage of the fact that you can now upload your product catalogs.
But you will need a team ; using WhatsApp and chatting for an entire day requires the management of a communication professional, preferably someone who has done the work of a community manager or digital customer service, which is not the same as a customer who goes to a store.
Generally, the digital client is anxious and wants an almost immediate response , so in these cases we recommend the use of chatbots , which are also trends in 2023.
Now it's your turn.
The world of communication through WhatsApp Business is vast, there are multiple opportunities to sell your products using this tool. But you must make the best use of it, prepare a speech or a section of frequently asked questions and predetermined answers beforehand. Also, always look for a way to close a sale.
You want to sell more products and use this simple tool, which you surely already know because you use it in your daily life and which will give you good results, you already know how to do it. Download the app on your cell phone now and start using these very useful tools.
On the WhatsApp Business website, it states, “It is a free-to-download app designed to meet the needs of small businesses.”
The platform offers multiple tools that will help you enhance your digital marketing strategy and in case you have not yet developed it, we share relevant data that will guide you to include WhatsApp Business and get the most out of it.
Why use WhatsApp Business in your Digital Marketing strategy
On WhatsApp’s Business site, it states, “With this app, it’s easier to communicate with your customers, show them your products and services, and answer questions they have during the shopping experience. Create a catalog to showcase your products and services, and use special tools to automate, organize, and quickly respond to messages.”
If you haven't tried it yet, it's time to incorporate WhatsApp into your marketing activities . Plus, everyone uses WhatsApp, it's fast, reliable, functional, and it helps you solve any problems you may have in communicating with your customers effectively.
WhatsApp Business can also be useful for medium and large businesses , as they can use it to provide support and send important notifications to their customers.
It is not a difficult tool, nor is it very different from the one you already use to communicate with family and friends. WhatsApp Business is a free download application available for Android and iPhone, developed especially for small and medium-sized businesses, it indicates on its website, where you can download the application for your cell phone.
The features currently offered by this application include:
Business profile to display important gambling data india information such as address, email, and website.
Labels to organize your chats and messages so you can find them easily.
Messaging tools to respond quickly to your customers.
WhatsApp Business makes customer interactions easier by offering tools to automate, organize, and quickly respond to messages.
This version is designed and works similarly to WhatsApp Messenger. You can use it to do everything you normally do, like sending messages and photos.
WhatsApp Business
Image from WhatsApp Business
If you are an entrepreneur, you will need to know some data that support the approach of using this platform in your digital marketing strategy. As we have already seen, statistics always reveal the path we should follow.
There are many integrations that can help you with your WhatsApp marketing strategies, such as:
Conversion campaigns on Facebook Ads, where you can integrate your WhatsApp contact and direct your leads.
Google Ads campaigns, it is also possible to add your WhatsApp contact or a WhatsApp link in that type of campaign.
Landing Page, where you can convert leads directly for your contact
Chat button on your site, with direct integration for your WhatsApp.
WhatsApp CRM , a tool to manage leads and customers and create sales funnels, very useful for digital marketing campaigns.
Data and statistics
The Digital in 2019 – Spain report by Hootsuite and We Are Social reveals that WhatsApp is the second most used social network by Spaniards, after YouTube. This means that it is the chat app with the highest market penetration, an important fact if we consider that 85% of Spaniards communicate via mobile messaging.
There are no content positioning algorithms in either standard or Business WhatsApp , so your organic reach is 100% guaranteed. This means that there is no system that classifies your content as relevant or irrelevant or distributes its reach based on this.
According to Meta for Business (formerly Facebook for Business), 53% of people feel more confident doing business with a company if they can contact its staff directly via messaging. Therefore, interacting with your customers via WhatsApp generates high levels of satisfaction and trust.
The reason for this is that communications through this application are 1:1, that is, from person to person in a direct, humanized and trustworthy manner.
Add WhatsApp Business to your Digital Marketing strategy
Before you start using WhatsApp as a marketing channel for your business, you should ask yourself (and answer) questions like:
Why am I going to use it? (The benefits you hope to achieve).
How will I use it? (Choose the function you need: customer service, sales processes, sending promotions, collecting reviews, etc.)
When will I use it? (Weekends only, weekdays only, 24/7, seasonally, etc.)
Who am I going to target? (Define your specific buyer persona for WhatsApp).
Effective Communication: Successful Digital Marketing
One of the most frequently asked questions these days is the security of the information we share through these digital channels. WhatsApp claims to be secure because it is “ end-to-end encrypted ,” but what does this mean?
On its official business site, the platform reveals that , “With end-to-end encryption, your messages and calls are protected so that only the people you communicate with can read or listen to them, without anyone else, not even WhatsApp, being able to do so.”
WhatsApp Business to sell more.
Image from WhatsApp Business. How to use it to sell more?
Customize your WhatsApp Business , use a profile photo that shows your logo, describe your products and promotions in your statuses, share valuable content. Many brands use this tool to communicate in a less formal way and to close sales, take advantage of the fact that you can now upload your product catalogs.
But you will need a team ; using WhatsApp and chatting for an entire day requires the management of a communication professional, preferably someone who has done the work of a community manager or digital customer service, which is not the same as a customer who goes to a store.
Generally, the digital client is anxious and wants an almost immediate response , so in these cases we recommend the use of chatbots , which are also trends in 2023.
Now it's your turn.
The world of communication through WhatsApp Business is vast, there are multiple opportunities to sell your products using this tool. But you must make the best use of it, prepare a speech or a section of frequently asked questions and predetermined answers beforehand. Also, always look for a way to close a sale.
You want to sell more products and use this simple tool, which you surely already know because you use it in your daily life and which will give you good results, you already know how to do it. Download the app on your cell phone now and start using these very useful tools.