What is neuromarketing?
Neuromarketing is the discipline coined by Dutch belize whatsapp number data 5 million professor Ale Smidts in 2002. This discipline is based on a scientific study, through research techniques in the brain mechanisms of the mind, that is, through the subconscious of the consumer.
Thus, by applying neuroscience techniques, it is possible to measure and analyse the levels of emotion, attention and memory that marketing content produces in people. In this case, all marketing resources are applied , such as: advertisements, products or experiences.
In other words, this strategy allows you to understand how the subconscious works in order to improve the user experience as well as find techniques to optimize the conversion of a brand's products and services in the purchasing process.
