Goal One Thing That Strengthens
Posted: Tue Dec 10, 2024 8:50 am
However, there are clear proxies that all brands investing in EEAT measurement should consider, including Search rankings how well your website ranks in the SERPs will be affected by Google's perception of your EEAT, so any work you do to improve EEAT should all else being equal result in improved ranking positions. Organic search traffic – your improved search rankings should lead to increased organic traffic, especially if your EEAT efforts improve perception of your brand, encouraging higher click-through rates.
There are also engagement metrics to consider when india mobile phone numbers database investing in EEAT, because EEAT is all about creating better experiences for your users. So, you should also consider tracking these metrics Time on page – the amount of time a user spends digesting your content, which is often an indication of how engaged they are with your content and how useful it is to them. Also keep in mind that it can indicate that the content is too difficult to read, so consider this metric alongside other metrics like ‘how long it should take’ to read and engagement rates.
Engagement rates the tendency for users to leave your website after viewing only one page for a short time could be an indication that they are not enjoying the content or that your content has served its purpose without requiring action. In the first case, invest in improving the content and in the second case, think about how you can use structure to encourage people to move around your site and perform desired actions, such as clicking through to a commercial page or submitting an enquiry form.
Conversion rates – the number of users who choose to complete a desired action – make a purchase, sign up for a newsletter, submit a form, etc. – are an indicator of how engaging your website experience is and how much they trust your brand. Qualitative feedback can also help evaluate your EEAT. Talk to your target audience or circulate surveys among your peers to get a better understanding of how trustworthy real people think your brand is.
There are also engagement metrics to consider when india mobile phone numbers database investing in EEAT, because EEAT is all about creating better experiences for your users. So, you should also consider tracking these metrics Time on page – the amount of time a user spends digesting your content, which is often an indication of how engaged they are with your content and how useful it is to them. Also keep in mind that it can indicate that the content is too difficult to read, so consider this metric alongside other metrics like ‘how long it should take’ to read and engagement rates.
Engagement rates the tendency for users to leave your website after viewing only one page for a short time could be an indication that they are not enjoying the content or that your content has served its purpose without requiring action. In the first case, invest in improving the content and in the second case, think about how you can use structure to encourage people to move around your site and perform desired actions, such as clicking through to a commercial page or submitting an enquiry form.
Conversion rates – the number of users who choose to complete a desired action – make a purchase, sign up for a newsletter, submit a form, etc. – are an indicator of how engaging your website experience is and how much they trust your brand. Qualitative feedback can also help evaluate your EEAT. Talk to your target audience or circulate surveys among your peers to get a better understanding of how trustworthy real people think your brand is.