However, since it has just been launched in our list of usa cell phone numbers country, it is normal that there are titles you are not familiar with regarding Apple Search Ads. This comprehensive guide, prepared by our experts, will answer all your questions and provide you with the tips you will need when advertising your App. Enjoy reading! Related Content ASO What is App Store Optimization? How to Do It? What is Apple Search Ads? Apple Search Ads ASA is an advertising platform designed to help app developers and marketers promote their iOS apps directly on the App Store.
The platform makes it easy to create and manage campaigns with specific budgets, ad groups, and targeted keywords. With custom keyword bid strategies and search match, ads are automatically aligned with relevant user searches. Apple Search Ads also enables audience refinement, ad scheduling, and multi-regional promotions through customized App Store product pages. According to figures published by Statista, in , App Store users will make up one-third of the app downloads made by Google Play users, while providing more than twice the revenue.
Like iOS, Mac, iPhone or iPad, the App Store brand stands for quality. It is known for its carefully curated content and Apple Search Ads, its only dedicated advertising platform since . The App Store is a great ecosystem for app discovery, and Apple Search Ads supports every step of the process naturally and effectively. More than million people open an app and then land on the Today tab, the App Store’s homepage.
