– We try so hard, but clients leave...
– Have you tried sending them mailings?
- No, will this help?
- Of course! This is a tool for holding
- From this point on, please, give more details.
If you are also interested, sit back, the story begins =)
What tasks can be solved with the help of email newsletters ?
The goals and objectives of email newsletters can be different. Newsletters allow you to:
1. Retain customers. Finding new customers is more expensive than retaining current ones. When a customer is familiar with the product and the company, and communications are already established, work on retention and repeat sales is needed. Email newsletters are suitable for this, allowing you to personally communicate with the customer directly and offer relevant, useful content. Such communication increases customer loyalty and trust in the company.
2. Warm up the audience. In order for an interested party to become your client, you need to bring them to the point of realizing the need for the product. Newsletters help create an emotional background around the product, whether it is a good or a service. The goal is to increase the client’s interest and arouse the desire to make a purchase, as well as strengthen trust in the product.
3. Sell. There is a type of mailing that is aimed specifically at selling a product - selling mailings. They reflect the benefits of the product for the client and contain a target action - purchase. This can be implemented through redirection to a website for making or other target actions, such as subscribing to a service or downloading content.
4. Get feedback. A business should constantly malaysia business email list improve the quality of service, no matter what the area. And to do this, you need to collect feedback. But it is not always possible to communicate with the client in person, and not all clients are ready. Therefore, personalized mailings with a request to leave a review or take a survey help here. This should not take much time from the client, and should be thought out as much as possible: offer answer options and be sure to leave a field for suggestions for improving service.
In a global sense, mailings are needed to retain customers. When a customer is familiar with a brand or is its buyer, it is important to establish communication so that he returns. A mechanism for retention and repeat sales is needed . Email is an effective way of personal and direct interaction with the customer.
Newsletters work. Look at business cases . This is a tool that cannot be ignored when attracting clients. Now more about the stages of creating newsletters.
Step 1. Set up email address database collection
Who will receive the newsletter? You need a list of your customers' email addresses. Here's how to collect customer data. And if you already have it, congratulations, let's move on!
Oh, and just in case: the database needs to be collected , not bought. Purchased addresses are not only a risk of getting a fine for illegal use of personal data, but also a damaged reputation of the sender. Mail services will send your letters to spam , or even add you to the blacklist. And no efficiency =)
Step 2: Think Through Your Email Marketing Strategy
An experienced marketer will say: “You should always start with a strategy,” and it’s true! Before you do something, understand why you need it and what result you expect.
Read our article to find out how to develop a product promotion strategy .
Step 3: Create Quality Email Newsletter Content
So, we've decided on the recipients of the mailing and the strategy, now let's talk about the content. If this word is not particularly familiar to you: content is the substantive part, that is, what the user sees. In the case of mailings, this is the content of the letter. enKod has ready-made templates for letters and provides the opportunity to lay out your own based on them.
Wizard for creating a message in enKod
What content can be called quality? Quality is about the user's perception. That is, how he will evaluate it. We want him to be interested, so the content should be:
catchy,
interesting,
useful.
Here are some rules for creating quality content for newsletters:
1. Specific goal
What do you want to achieve with your email? Define the purpose of your email. Work from there.
2. Captivating headline
Write a headline that will motivate people to open the email.
3. Personalization
Address the customer by name and use information you know about the customer. This will show that you are attentive and interested in him, thereby gaining his trust.
4. Benefit
Figure out what the client is really interested in? What pain points are they experiencing? How can you help them solve these pain points? Be sure to collect feedback: ask how useful the materials you send were.
5. Clarity and brevity
Write without unnecessary fluff. The reader needs benefits, not beautiful but unnecessary words. Sometimes beautiful words are needed =) Focus on the requests of the target audience. In some cases, this advice can be ignored and a longread can be written. But it must be justified by your goal and the needs of your clients. For example, Megaplan used to write useful but long texts about building a business. The target audience read them with pleasure.
Write clearly and simply - this will show that you value the client's time and care about him, providing only the most important information.
