By reading this article, you will be able to create e-mail newsletters that comply with the laws regarding e-mail newsletters. We hope this article will be helpful for those who will be managing e-mail newsletters in the future.
Kairos3 Marketing is an MA tool that provides strong support for marketing and sales activities.
Contents of this article
Two laws that email newsletter operators should chief vp sales marketing officers email lists know: "Personal Information Protection Act" and "Specified Commercial Email Act"
The Personal Information Protection Act is a law that stipulates the handling of personal information
The "Specified Electronic Mail Act" is a law that regulates spam emails
Six important points about the law you should know when running an email newsletter
1: The Personal Information Protection Act applies to all businesses that operate email newsletters
2: Personal information must not be disclosed to third parties without the individual's permission.
3: Clarify the purpose of use of personal information
4: Consent is required before sending email newsletters
5: Display the newsletter sender's contact information and how to unsubscribe
6: Keep a record of newsletter recipient consent
What email newsletter managers need to know about "opt-in" and "opt-out"
"Opt-in" to obtain prior consent from recipients to receive email newsletters
"Opt-out" - Email newsletter recipients unsubscribe
What are the penalties for violating email newsletter laws?
In the case of the Personal Information Protection Act
In the case of the Specified Commercial Email Act
Reference: If you violate the law, in addition to being penalized, you will lose social credibility.
How to avoid violating the law when sending email newsletters
Opt-in to the email newsletter
Insert the opt-out into the email newsletter
Be careful of personal information leaks due to mistakes in BCC delivery
Automatic reply emails also fall under the Specified Commercial Email Act
MA is recommended for legally compliant email newsletter distribution
Two laws that email newsletter operators should know: "Personal Information Protection Act" and "Specified Commercial Email Act"
The two laws you should be especially aware of when running an e-mail newsletter are the "Personal Information Protection Act" and the "Specified Commercial Email Act." We have put together an overview of these two laws for those in charge of e-mail newsletters.
Basics and overview of e-mail newsletters We
have summarized the basics of e-mail newsletters and an overview of e-mail newsletter operations in " What is an e-mail newsletter? A thorough explanation that will tell you everything you need to know ." We hope this will be helpful for your work.
The Personal Information Protection Act is a law that stipulates the handling of personal information
The Personal Information Protection Act is a law that sets out rules regarding the handling of personal information for all companies and organizations that handle personal information. With the revision of the Personal Information Protection Act on May 30, 2017, "all companies" are now subject to the law.
You can learn more about the Personal Information Protection Act in the " Personal Information Protection Act Handbook " published by the Personal Information Protection Commission .
If you send out e-mail newsletters without paying attention to the law, thinking "I only have a few dozen pieces of personal information, so it'll be okay," you will be violating the law. The Personal Information Protection Act is a law that all e-mail newsletter distributors should be aware of.
So what exactly is personal information?
According to the Personal Information Protection Act, personal information means the following information:
"Information relating to a living individual that can identify a specific individual based on the name, date of birth, or other description contained in the information (including information that can be easily collated with other information and thereby identify a specific individual)" - Excerpt from Article 2, Paragraph 1 of the Personal Information Protection Act .
In other words, personal information is information that can identify a specific individual.
For example, "Yamada-san" alone is not personal information. This is because a person cannot be identified by their last name alone. However, if the company name and last name are combined, or if an email address and phone number are also known, it becomes easy to identify the individual.
One thing to be careful of is email addresses. For example, an address like "taro_tanaka@kairosmarketing~" can identify an individual as "Taro Tanaka of Kairos Marketing." The information about newsletter readers handled in newsletters falls under the category of personal information mentioned above.
The "Specified Electronic Mail Act" is a law that regulates spam emails
The Specified Commercial Email Act is a law that came into force in 2002 with the aim of regulating spam emails.
The Specified Commercial Email Act stipulates that advertising emails, including email newsletters, "in principle, are prohibited from being sent to anyone other than those who have given prior consent," "the obligation to disclose certain information," "prohibition on sending emails with false sender information," and "prohibition on sending emails to people who have refused to receive emails."
In fact, the Specified Commercial Email Act is a colloquial name, and its official name is the "Act on the Proper Transmission of Specified Commercial Email." In some cases, it is also known by another colloquial name, the "Spam Mail Prevention Act."
Six important points about the law you should know when running an email newsletter
If you are in charge of managing email newsletters, here are six basic points about the law that you should know.
