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Key Factors to Increase Domain Authority [Updated 2022]

Posted: Tue Dec 03, 2024 5:27 am
by samia55
Almost every website owner is familiar with domain authority and the benefits of increasing it. It takes a lot of effort to increase a site's domain authority, and it usually takes months and years to increase naturally.

However, if website owners netherlands phone number library could be aware of these factors, especially with the presence of professional SEO services , this could increase the domain authority in a short period and would save a lot of time and effort.

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If you are familiar with Domain Authority or are willing to increase your site's Domain Authority, then this article is for you.

This article will explain more about domain authority and how it can be easily increased.

What is domain authority and why is it important for a website?
Domain Authority is a website measurement metric introduced by Moz and helps marketers and others see the strength of a website.

Domain authority is based on different factors introduced by Moz and if the website is enriched with these factors then this would increase the domain authority of your website.

Below are some of the important domain authorities for a website:

Helps to know the optimization of a website
Google or any of the other search engines do not have any of the analytical tools or features that can provide a search engine optimization score.

Most of the DA factors are similar to search engine optimization factors and if a website's SEO is effective then it would increase the domain authority of the site.

So, we can say that the site with better domain authority score has the potential to rank higher in search engine result pages, but remember, domain authority has no direct relation with Google or any other search engine.

If a person is purchasing another person's site, then this number can be considered to know the strength of the website and make a suitable deal for it.

Therefore, a good domain authority score will help increase the sales rate of the website.

Helps to compare multiple websites.
Whether you are getting a backlink or you are conducting a review comparing several websites, in this case, domain authority can be considered as a measure of the strength of these websites.

For example, if you are comparing two blogs, through domain authority, you can identify which of the sites is better than the other.

Useful for marketers
Marketers often look for high authority sites to gain a benefit and collaborate with them.

For example, if the SEO expert is willing to buy backlinks or a guest post from a website, the first thing that will be taken into consideration is the domain authority as it is enough to explain the quality of the website and the backlink.

Marketers then strive to increase website optimization by measuring all their metrics against this score.

For example, before starting a project, they look at the DA score and once the project is finished, they measure their effort by measuring again and noting the difference.

How to increase domain authority?
There are several factors to focus on when increasing domain authority, but the factors mentioned below are some of the most important ones.

Focusing on these will lead to an increase in no time.

Write long articles (at least 2000+ words)
The first important thing to increase domain authority is long-form articles that help keep the user on your website for longer.

Google and other search engines love longer articles because they appear more informative when they are longer.

Now, just 2000+ words are not enough to lower the domain authority. Instead, it is also necessary to have a qualitative article.

There was a time when writing short content was not the point, but now long-form content has great value in increasing domain authority.

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If your marketing efforts are aimed at competing with others, then you should focus on creating more than 2000 words. As an example, we can see that the top-ranked article usually has longer articles.

The article with more words will generate more leads and have a better trust rate.

Improve your link profile
After content, the most important factor in increasing your website's domain authority is a high-quality link profile.

A website's link profile is the number of incoming and outgoing links.

Internal links
These are the links within pages or posts on your site that refer the user to another page or post on your site. Search engines and Moz's algorithms love this factor because it's a pioneering way to make navigation easier and increase the user experience on your site.

You should increase the number of internal links by linking the URL to the most relevant and authoritative link on your website or blog.

Links
Backlinks are the connections that come to your site from another website and this is an important factor because it increases the authority and trust level of your website.

Backlinks are also important for search engine rankings because they increase referrals to your site and increase the chances of your site getting referral traffic.

There are different ways to get backlinks to your site, including the following:

Guest Posting
Broken Links Backlinks
Autoshipping Sites
Infographic (Infographic)
Remove bad links
There is a term, Spam Score, which is also introduced by Moz. This Spam Score is a website measure to know how spammy a website is and one of the main factors behind the increase in this number is bad links.

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Bad Links are those backlinks that are artificial or of low quality. Having some bad links to your site will also stop increasing the domain authority, which means removing bad links is essential for the website.

Bad links include different types and some of the bad link ids are written below:

Inbound links from irrelevant website
A backlink from a low authority site
Broken link
Gambling or adult site links
“User Generated Content” links (forum post, blog comment, backlink building tool)
Different SEO tools are used to identify backlinks such as Ahrefs and UberSuggest .

Presence on social networks
Social media marketing is common to all search engines and if you are addicted to it, you will not be able to increase your domain authority and search engine ranking.

There are different social media platforms and among them, you must have a profile on the most common platforms including Facebook, Twitter, LinkedIn, YouTube, Vimeo, Instagram, Google+ and a few others.

If your site is connected to these platforms, it would be a positive signal for Moz's algorithm to increase your DA score.

Now, once you are present on social media websites, what to do next?

You should share your website content on social media profiles using URL and there are more chances of referral traffic from these platforms.

Whether you are uploading a new blog post or have a new website, you need to share it on social profiles.

Website Security
Website Security It is important because it would generate better communication between the user and the server.

This increases customer trust, search engines trust, and helps increase the DA score . But how is security possible?

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You must have the certificates that include the SSL that would convert your website from HTTP to HTTPS.

Website security will improve the security of data being transformed from the user to the database.

Technical SEO
This is another factor behind increasing domain authority. This factor is important because it helps the site to increase the user experience of the website.