What have we learned from creating websites for law firms?
Posted: Tue Dec 10, 2024 10:56 am
At The Lion interactive agency, we have worked on designing websites for law firms and attorneys’ offices many times. During this process, we learned about the needs and challenges that law firms face, which allowed us to adapt the websites to the expectations and needs of the legal industry. The experience we have gained in creating websites for law firms has helped us create a better online image for them. Our tips that you can use on your law firm website are:
Effective websites by highlighting the color of the law firm
Using the logo as a design element of the law firm's website
Building your position as a law firm expert with a blog on your website
A minimalistic and stereotypical form on the law firm's website
A new logo design to refresh the company's image on the law firm's website and printed materials
Company in numbers - a way to show the most important competitive advantages on your website
Case studies – building a brand image based on previous achievements
Effective websites by highlighting the color of the law firm
Often, websites designed for law firms are dominated by subdued colors such as blue, navy blue or white. Despite the fact that they refer to the industry itself, professionalism and transparency of rules, they are overseas chinese in uk data lost against the competition. Attractive and professional websites focus on something new, which is why breaking color schemes and introducing greater dynamics can have a positive impact on the positioning of law firm websites. For this reason, in many of our projects we have focused on a bold combination of expressive colors, breaking the established standards in the legal consulting industry.
We came to the conclusion that, in addition to an interesting color, a law firm website should also include an interesting symbol that will diversify the profile of the law firm and refer to the specifics of the work of lawyers. As a recurring accent on the law firm website, we have used the mountain motif several times - a symbol of challenges, necessary perseverance and the need for professional preparation. A website design that shows something new will certainly positively surprise a potential client of the law firm and help encourage them to use the legal services of your company.
Using the logo as a design element of the law firm's website
What graphics are usually found on law firm websites? Elegant gentlemen in suits from stock photos, shaking hands in a gesture of concluding a contract or agreement, or people signing documents. A well-worn pattern that does not bring anything new to the implementation of the website. Clients are looking for a law firm that will give them a sense of security, but will also be modern. That is why we decided to emphasize the visual identification of the company and use shapes from the brand logo in the graphic design of the website. We also prepared a dedicated animation of the "drawing" of the shape of the logo after entering the home page , which additionally attracts attention and arouses the user's interest - and as we know, the first impression is the most important. Law firm websites now focus on design - a law firm website should be properly remembered by a potential client thanks to it.
Building your position as a law firm expert with a blog on your website
We recommend that every law firm have a blog. It is a great way to mark your expert position among the competition. A blog on lawyers' websites can be used to share knowledge and views on topics related to the industry. It can also be a great way to attract new clients - if people see you as an expert, they are more likely to want to use your services. Effective websites with a legal blog can increase your ranking in the long run.
What else has our experience taught us? When we added a blog category for our client, we also played around with the structure of the page. At the bottom of each blog entry from the legal category, we added a contact form module that encourages a free, preliminary analysis of the potential client's case.
Effective websites by highlighting the color of the law firm
Using the logo as a design element of the law firm's website
Building your position as a law firm expert with a blog on your website
A minimalistic and stereotypical form on the law firm's website
A new logo design to refresh the company's image on the law firm's website and printed materials
Company in numbers - a way to show the most important competitive advantages on your website
Case studies – building a brand image based on previous achievements
Effective websites by highlighting the color of the law firm
Often, websites designed for law firms are dominated by subdued colors such as blue, navy blue or white. Despite the fact that they refer to the industry itself, professionalism and transparency of rules, they are overseas chinese in uk data lost against the competition. Attractive and professional websites focus on something new, which is why breaking color schemes and introducing greater dynamics can have a positive impact on the positioning of law firm websites. For this reason, in many of our projects we have focused on a bold combination of expressive colors, breaking the established standards in the legal consulting industry.
We came to the conclusion that, in addition to an interesting color, a law firm website should also include an interesting symbol that will diversify the profile of the law firm and refer to the specifics of the work of lawyers. As a recurring accent on the law firm website, we have used the mountain motif several times - a symbol of challenges, necessary perseverance and the need for professional preparation. A website design that shows something new will certainly positively surprise a potential client of the law firm and help encourage them to use the legal services of your company.
Using the logo as a design element of the law firm's website
What graphics are usually found on law firm websites? Elegant gentlemen in suits from stock photos, shaking hands in a gesture of concluding a contract or agreement, or people signing documents. A well-worn pattern that does not bring anything new to the implementation of the website. Clients are looking for a law firm that will give them a sense of security, but will also be modern. That is why we decided to emphasize the visual identification of the company and use shapes from the brand logo in the graphic design of the website. We also prepared a dedicated animation of the "drawing" of the shape of the logo after entering the home page , which additionally attracts attention and arouses the user's interest - and as we know, the first impression is the most important. Law firm websites now focus on design - a law firm website should be properly remembered by a potential client thanks to it.
Building your position as a law firm expert with a blog on your website
We recommend that every law firm have a blog. It is a great way to mark your expert position among the competition. A blog on lawyers' websites can be used to share knowledge and views on topics related to the industry. It can also be a great way to attract new clients - if people see you as an expert, they are more likely to want to use your services. Effective websites with a legal blog can increase your ranking in the long run.
What else has our experience taught us? When we added a blog category for our client, we also played around with the structure of the page. At the bottom of each blog entry from the legal category, we added a contact form module that encourages a free, preliminary analysis of the potential client's case.