A Few Years Ago, Content Marketing World Speaker Katrina Neal Shared oman phone number material The Three Analytics Categories Where Data Scientists Can Be Helpful:descriptive (What’s Happened)prescriptive (What’s Happening In Real-time/near Future)predictive (What’s Going To Happen And How You Should React).once You Have Analytics Talent In Place, Your Team Is Ready To Develop An Attribution Model For Your Content Marketing. An Attribution Model Follows A Person’s Content Touchpoints And What Actions They Take.this Illustration Shows A Multi-point Attribution Model That Reveals A Person Downloaded An E-book, Read An Email Newsletter, Had A Badge Scanned At A Trade Show, And Attended A Webinar Before Becoming A Customer.
(You Can Read More About This Model In Pawan Deshpande’s Article Marketing Attribution Models: A Primer For Content Marketers.)some Companies Use A Single-touch Attribution Model That Gives All Credit For The Sale To A Single Interaction (Even If The Customer Has Interacted With The Content In Multiple Ways.) For Example, Say The Person In The Example Above Becomes A Customer, Buying $ In Products. In Attributing The Sale, A Single-touch Model Would Designate The Webinar Attendance As The Only Touch That Matters.
