How to create an effective conversion funnel
Posted: Wed Dec 11, 2024 3:18 am
Guest Author
May 28, 2021
all,
Growth Hacking
sell
Marketing funnels provide usages of our phone number list the structure for your customer acquisition strategy. Designing and developing effective conversion funnels requires careful planning. You need to implement practices, conduct competitive analysis, define audience engagement strategies, choose the best platforms for engagement, and more.
This guide will cover how to create an effective conversion funnel. I'll walk you through some of the key things you should consider when creating a funnel, just so we're all on the same page. I'll start this guide with a definition of a conversion funnel.
What is conversion funnel?
A conversion funnel is a map of a buyer's journey from awareness to conversion and advocacy. A funnel is a metaphor for the number of incremental sales opportunities that are created as they progress along the conversion path.
The funnel shows that the number of people who visit your website is greater than the number who engage with your brand and become customers .
Source: Code95
Source: Code95
The funnel also reflects the different levels of understanding people have about your company. At the top of the funnel, you have people who have never heard of your business before. At the bottom of the funnel, you have your loyal fans.
Activities at the top of your marketing funnel focus on building brand awareness within your target audience. Marketing activities highlight your products and services, demonstrate your professional capabilities, and build trust.
The people at the top of your funnel aren’t ready to buy yet, they’re just getting to know you.
Mid-funnel marketing activities focus on turning organic audiences into leads and nurturing them toward conversion. Content strategies emphasize the benefits of your products and services while also differentiating your brand from competitors.
Case studies and reviews will build credibility for your brand.
Bottom-of-funnel marketing activities focus on converting leads into customers. The strategy here is focused on motivating your audience to take action — your leads should believe that your product or service best meets their needs.
The bottom of your funnel is likely related to some sort of offer.
Bottom-of-funnel engagement doesn’t end with conversions, and it includes turning customers into repeat buyers and brand advocates.
Building a conversion funnel is simply the process of creating an automated mechanism to turn leads into customers. Sounds scary? It’s not.
When you break it down into pieces, it doesn’t. Let’s look at each component of a conversion funnel separately and see how the pieces fit together.
1. Map out the ideal buyer’s journey
The buyer's journey shows how a person researches a problem or interest, performs analysis, and purchases a solution. Taking the consumer journey into account can help you identify the types of content you need to create for each stage of the journey.
Source: Medium
Source: Medium
The following five steps make up the buyer’s journey:
Awareness: People in the awareness stage are looking for alternative solutions or exploring their interests, and brands are building awareness as a solution provider.
Consideration: Each person understands the problem and begins to consider possible solutions, making your brand stand out from the competition to attract new target customers.
Action: The person has a strategy and compiles a list of sellers they want to buy from. The goal is to narrow down the list of options and make a purchase.
Engage: Keep your audience engaged on social media even after they make a purchase. Use customer service to build engagement and turn them into repeat customers.
Advocates: Build trust with your customers so that they want to recommend and promote your brand. Turn your customers into brand advocates.
Consider how your leads are engaging with your company and plan accordingly. You can use tools like Google Analytics, your CRM, or other data sources to gain insights into how current customers are engaging with your company. Identifying existing touchpoints will help you understand your customer journey and your content gaps .
Any contact between a company and a consumer or target customer is a marketing touchpoint. It may be worthwhile interviewing customers to gain additional insights.
2. Set conversion goals
May 28, 2021
all,
Growth Hacking
sell
Marketing funnels provide usages of our phone number list the structure for your customer acquisition strategy. Designing and developing effective conversion funnels requires careful planning. You need to implement practices, conduct competitive analysis, define audience engagement strategies, choose the best platforms for engagement, and more.
This guide will cover how to create an effective conversion funnel. I'll walk you through some of the key things you should consider when creating a funnel, just so we're all on the same page. I'll start this guide with a definition of a conversion funnel.
What is conversion funnel?
A conversion funnel is a map of a buyer's journey from awareness to conversion and advocacy. A funnel is a metaphor for the number of incremental sales opportunities that are created as they progress along the conversion path.
The funnel shows that the number of people who visit your website is greater than the number who engage with your brand and become customers .
Source: Code95
Source: Code95
The funnel also reflects the different levels of understanding people have about your company. At the top of the funnel, you have people who have never heard of your business before. At the bottom of the funnel, you have your loyal fans.
Activities at the top of your marketing funnel focus on building brand awareness within your target audience. Marketing activities highlight your products and services, demonstrate your professional capabilities, and build trust.
The people at the top of your funnel aren’t ready to buy yet, they’re just getting to know you.
Mid-funnel marketing activities focus on turning organic audiences into leads and nurturing them toward conversion. Content strategies emphasize the benefits of your products and services while also differentiating your brand from competitors.
Case studies and reviews will build credibility for your brand.
Bottom-of-funnel marketing activities focus on converting leads into customers. The strategy here is focused on motivating your audience to take action — your leads should believe that your product or service best meets their needs.
The bottom of your funnel is likely related to some sort of offer.
Bottom-of-funnel engagement doesn’t end with conversions, and it includes turning customers into repeat buyers and brand advocates.
Building a conversion funnel is simply the process of creating an automated mechanism to turn leads into customers. Sounds scary? It’s not.
When you break it down into pieces, it doesn’t. Let’s look at each component of a conversion funnel separately and see how the pieces fit together.
1. Map out the ideal buyer’s journey
The buyer's journey shows how a person researches a problem or interest, performs analysis, and purchases a solution. Taking the consumer journey into account can help you identify the types of content you need to create for each stage of the journey.
Source: Medium
Source: Medium
The following five steps make up the buyer’s journey:
Awareness: People in the awareness stage are looking for alternative solutions or exploring their interests, and brands are building awareness as a solution provider.
Consideration: Each person understands the problem and begins to consider possible solutions, making your brand stand out from the competition to attract new target customers.
Action: The person has a strategy and compiles a list of sellers they want to buy from. The goal is to narrow down the list of options and make a purchase.
Engage: Keep your audience engaged on social media even after they make a purchase. Use customer service to build engagement and turn them into repeat customers.
Advocates: Build trust with your customers so that they want to recommend and promote your brand. Turn your customers into brand advocates.
Consider how your leads are engaging with your company and plan accordingly. You can use tools like Google Analytics, your CRM, or other data sources to gain insights into how current customers are engaging with your company. Identifying existing touchpoints will help you understand your customer journey and your content gaps .
Any contact between a company and a consumer or target customer is a marketing touchpoint. It may be worthwhile interviewing customers to gain additional insights.
2. Set conversion goals