How to retain leads after a marketing strategy
Posted: Tue Dec 03, 2024 5:32 am
Digital Strategy and Online Management,SEO
It is (almost) the last step to selling online . You have already located your lead or record and now you must know how to manage it in an intelligent way so that it becomes your client.
How to retain this contact and take advantage of it? There are several ways to get the most out of these leads . The first thing you should do is qualify this lead. Or in other words, know how to identify which group it belongs to. Is it a new customer? Is it someone who likes your brand but hasn't bought yet? Did they not know your online store yet? It is important to know this when sending a personalized message and, you know, making them buy. And if it is an old customer, for example, they will want to know about the news, not the updates of a product. You must know what message to send.
It is advisable to then carry out an activation or reactivation campaign to sell online . In other words, present your product, your promotion or your offer. Encourage them to show genuine interest and get vp communication officer email list their attention. The objective of these campaigns is to reach interested customers and to get them to interact with your company, of course. But you must also continue to retain and interest leads who have already been customers. The best thing is to offer them incentives to make them buy again, such as discounts, coupons, make sure they fill out a questionnaire to show their opinion about their previous purchase...
Another way to retain a lead is through an interaction campaign. There will be customers who, for various reasons, have never made a purchase. Despite this, you should not discard them and it is best to keep in touch with them. You can send them newsletters, regular updates on your catalogue, your news... the important thing is not to lose contact with the lead, even on occasions where they may make a complaint or claim. You must turn these small moments of crisis into opportunities to present a good image because if, despite their complaint, you manage to get them to buy again or retain them, you will have succeeded. Listen, focus on the facts, leave your ego as the owner of the website behind, put yourself in their shoes and find a satisfactory solution for both of you.
And finally, always carry out personalized campaigns to retain leads and sell online. Discard the idea of being in contact with your clients only during peak seasons and interact, without abusing them, throughout the year. An example: birthday messages with a discount for that date. A detail that always works. With these options, your marketing campaign will work and you will possibly increase your online sales. Take care of your leads!
It is (almost) the last step to selling online . You have already located your lead or record and now you must know how to manage it in an intelligent way so that it becomes your client.
How to retain this contact and take advantage of it? There are several ways to get the most out of these leads . The first thing you should do is qualify this lead. Or in other words, know how to identify which group it belongs to. Is it a new customer? Is it someone who likes your brand but hasn't bought yet? Did they not know your online store yet? It is important to know this when sending a personalized message and, you know, making them buy. And if it is an old customer, for example, they will want to know about the news, not the updates of a product. You must know what message to send.
It is advisable to then carry out an activation or reactivation campaign to sell online . In other words, present your product, your promotion or your offer. Encourage them to show genuine interest and get vp communication officer email list their attention. The objective of these campaigns is to reach interested customers and to get them to interact with your company, of course. But you must also continue to retain and interest leads who have already been customers. The best thing is to offer them incentives to make them buy again, such as discounts, coupons, make sure they fill out a questionnaire to show their opinion about their previous purchase...
Another way to retain a lead is through an interaction campaign. There will be customers who, for various reasons, have never made a purchase. Despite this, you should not discard them and it is best to keep in touch with them. You can send them newsletters, regular updates on your catalogue, your news... the important thing is not to lose contact with the lead, even on occasions where they may make a complaint or claim. You must turn these small moments of crisis into opportunities to present a good image because if, despite their complaint, you manage to get them to buy again or retain them, you will have succeeded. Listen, focus on the facts, leave your ego as the owner of the website behind, put yourself in their shoes and find a satisfactory solution for both of you.
And finally, always carry out personalized campaigns to retain leads and sell online. Discard the idea of being in contact with your clients only during peak seasons and interact, without abusing them, throughout the year. An example: birthday messages with a discount for that date. A detail that always works. With these options, your marketing campaign will work and you will possibly increase your online sales. Take care of your leads!