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Google rewards websites that direct searchers to answers with the fewest clicks possible. Websites also need to load quickly and provide seamless browsing regardless of device. This is especially important at the local level, as searchers increasingly start their searches from their phones. . Use the Local Business Scheme When it comes to structuring content and especially business details, Google and other search engines prefer standardization, which has led to the development of the concept of schema.


Local Schema allows businesses to place code around chile telephone number data their content, making it easier for Google to crawl and index it. Local business scheme The local business schema covers many of the same business details captured in a Google Business Profile, which Google will naturally cross-reference. The easier it is for Google to verify your location, the more likely your business is to be featured on Google Maps.



. Embed Google Map on Your Contact Page While it's not explicitly stated that embedding a Google Map on your website will make a difference to your ranking on Google Maps, it's not unreasonable to assume that this is Google's preferred format. Here too, Google manages to deliver a consistent user experience to searchers, which should be the goal of any business that wants to please its customers… .


Be Careful with Your Comments on GMB Any business can create a GMB listing, make sure their basic business information is up to date, and publish plenty of relevant, local content. However, another critical factor in determining whether and where a local business will appear on Google Maps is customer reviews. my business seo with comments Google places great importance on the number of reviews your business receives and how actively you respond to those reviews, whether they are positive or negative.