Different from previous years, because under the influence of inflation
Posted: Wed Dec 11, 2024 3:49 am
Chow Sang Sang is not the only brand to monetize traffic through the identification of hesitant customers. In view of the fierce competition in the skin care product market, Clarins, a beauty care brand , also hopes to optimize online revenue through existing marketing activities while maintaining its brand image and value. Considering the characteristics of its consumers and brand advantages, Clarins chose to use selected products and travel clothing as a stepping stone to convert hesitant customers. This actually improved sales performance during the festival period without compromising the brand image and profits, successfully increasing the conversion rate by 44%.
Consumers are expected to extend their shopping time or reduce their spending, brands no longer rely solely on one-day sales when thinking about marketing activities during the festival, but need to comprehensively albania whatsapp number data 5 million consider before and during the period. , warm-up, explosion, and continuation strategies in the later period, let MarTech tools boost digital sales.
Looking at Clarins’ digital marketing strategy during the Double 11 shopping period, Double 11 or before Christmas is a good time to stimulate shopping momentum. Increasing incentive delivery can accelerate the conversion of hesitant customers and create revenue for the brand before the shopping period. During the week of the shopping festival, if the brand has already offered a full product portfolio or discounts, it should reduce the delivery of coupons to allow hesitant customers to switch based on the existing discounts. After the festival period, incentives can be increased to lock in hesitant customers again and continue the consumption momentum.
Appropriate discount incentives can make consumers feel "good value for money". In the future, how to use discounts in a timely manner to stimulate consumption during festivals will be the key to brand sprint and continued sales!
Consumers are expected to extend their shopping time or reduce their spending, brands no longer rely solely on one-day sales when thinking about marketing activities during the festival, but need to comprehensively albania whatsapp number data 5 million consider before and during the period. , warm-up, explosion, and continuation strategies in the later period, let MarTech tools boost digital sales.
Looking at Clarins’ digital marketing strategy during the Double 11 shopping period, Double 11 or before Christmas is a good time to stimulate shopping momentum. Increasing incentive delivery can accelerate the conversion of hesitant customers and create revenue for the brand before the shopping period. During the week of the shopping festival, if the brand has already offered a full product portfolio or discounts, it should reduce the delivery of coupons to allow hesitant customers to switch based on the existing discounts. After the festival period, incentives can be increased to lock in hesitant customers again and continue the consumption momentum.
Appropriate discount incentives can make consumers feel "good value for money". In the future, how to use discounts in a timely manner to stimulate consumption during festivals will be the key to brand sprint and continued sales!