Create email newsletter targets in 3 minutes | Manual with templates
Posted: Tue Dec 03, 2024 5:36 am
Setting a target is the basis of content creation. If you don't decide on a target, you won't know who the information is aimed at.
In this article, we will introduce a template that allows you to set the target of your email newsletter in 3 minutes, as well as "bad examples" and "good examples" of email newsletter targeting. Please use the targeting template to create an email newsletter that will resonate with your readers.
Kairos3 Marketing is an MA tool that provides strong support for marketing and sales activities.
Contents of this article
Two things to keep in mind when setting your email newsletter targets
Don't spend too much time on targeting.
Email newsletter targeting and segment delivery don't necessarily go hand in hand
How to Target Your Emails in Just 3 Minutes
Email targeting templates
Email newsletter targeting template item 1: Job title
Email targeting template item 2: Status
Email newsletter targeting template item 3: Knowledge level of the product
Bad and good examples of "MarketFresh" email newsletter targeting
Targeting email newsletters: MarketFly's "bad example" 1
Targeting email newsletters: MarketFly's "bad example" 2
Targeting email newsletters: A good example from MarketFly
Two things to keep in mind when setting your email newsletter targets
Setting targets for email newsletters can be a daunting task if you don't know anything about it, as it can take too much time or you can lose track of your purpose. In this chapter, we'll introduce you to some tips to lower the hurdles of creating targets.
Don't spend too much time on targeting.
Setting a target is a task that can be carried out in detail the more detailed you are. A persona is a fictitious person whose target's daily activities, hobbies, place of work, annual income, and family structure are all specified in detail.
Your email newsletter targeting doesn't need to be vp media email lists as precise and detailed as a persona.
We usually write about three or four sentences.
The reason we keep our targeting simple is because we believe that the time it takes to create a target is not worth the results. If you only assume simple affiliations and situations, it doesn't take that much time. However, if you set detailed settings such as age, salary, and family structure, it will take too much time.
Have you ever heard of the " Pareto Principle "? The Pareto Principle is an empirical rule that states that 80% of the total value is generated by 20% of the elements that make up the whole.
When it comes to targeting your email newsletter, you should aim for 80% completion in 20% of the time, meaning a short period of time. Trying to complete the remaining 20% will end up taking more time than expected.
Email newsletter targeting and segment delivery don't necessarily go hand in hand
In the context of email newsletters, targeting is closely related to segmentation. If you search for "email newsletter targeting," you will see the keyword " segment delivery ."
Segment delivery is an email marketing technique in which email newsletter readers are selected based on attributes such as "current place of residence" or actions such as "requesting information," and then content is sent to each individual .
Some people may think that email targeting is only necessary when sending emails to segments. However, even if you send emails to everyone at once, you still need to set targets.
Setting your target will help clarify your email message.
If you neglect targeting, thinking, "I want people of all backgrounds to read my email newsletter," the newsletter will end up being uninteresting to anyone.
If you can set your target, you can choose your topics, come up with ideas naturally, and increase your writing speed. If you set your target even roughly, you can choose your topics such as "If the target is a beginner, start with the basics," or "If the target is an advanced reader, avoid basic knowledge. Don't say things that seem obvious."
Setting email newsletter targets is not just about segments; it is a necessary task to quickly create high-quality email newsletters.
Pitfalls of Segment Delivery
While segment delivery can increase open rates and click rates, it also has pitfalls.
First of all, segmentation is difficult. Readers' interests change. If a reader who was on the newsletter creation team moves to a different department and no longer needs newsletter know-how, the system won't notice. The system will continue to send newsletter know-how. In some cases, it may be better to send newsletters evenly without being too concerned about interests.
Also, segment delivery is costly to create. This is because the more segments you create, the more newsletters you need to create.
How to Target Your Emails in Just 3 Minutes
The appeal of email newsletters is their ease of use. We will share with you an email newsletter setting template that you can use to avoid spending too much time on targeting.
In this article, we will introduce a template that allows you to set the target of your email newsletter in 3 minutes, as well as "bad examples" and "good examples" of email newsletter targeting. Please use the targeting template to create an email newsletter that will resonate with your readers.
Kairos3 Marketing is an MA tool that provides strong support for marketing and sales activities.
Contents of this article
Two things to keep in mind when setting your email newsletter targets
Don't spend too much time on targeting.
Email newsletter targeting and segment delivery don't necessarily go hand in hand
How to Target Your Emails in Just 3 Minutes
Email targeting templates
Email newsletter targeting template item 1: Job title
Email targeting template item 2: Status
Email newsletter targeting template item 3: Knowledge level of the product
Bad and good examples of "MarketFresh" email newsletter targeting
Targeting email newsletters: MarketFly's "bad example" 1
Targeting email newsletters: MarketFly's "bad example" 2
Targeting email newsletters: A good example from MarketFly
Two things to keep in mind when setting your email newsletter targets
Setting targets for email newsletters can be a daunting task if you don't know anything about it, as it can take too much time or you can lose track of your purpose. In this chapter, we'll introduce you to some tips to lower the hurdles of creating targets.
Don't spend too much time on targeting.
Setting a target is a task that can be carried out in detail the more detailed you are. A persona is a fictitious person whose target's daily activities, hobbies, place of work, annual income, and family structure are all specified in detail.
Your email newsletter targeting doesn't need to be vp media email lists as precise and detailed as a persona.
We usually write about three or four sentences.
The reason we keep our targeting simple is because we believe that the time it takes to create a target is not worth the results. If you only assume simple affiliations and situations, it doesn't take that much time. However, if you set detailed settings such as age, salary, and family structure, it will take too much time.
Have you ever heard of the " Pareto Principle "? The Pareto Principle is an empirical rule that states that 80% of the total value is generated by 20% of the elements that make up the whole.
When it comes to targeting your email newsletter, you should aim for 80% completion in 20% of the time, meaning a short period of time. Trying to complete the remaining 20% will end up taking more time than expected.
Email newsletter targeting and segment delivery don't necessarily go hand in hand
In the context of email newsletters, targeting is closely related to segmentation. If you search for "email newsletter targeting," you will see the keyword " segment delivery ."
Segment delivery is an email marketing technique in which email newsletter readers are selected based on attributes such as "current place of residence" or actions such as "requesting information," and then content is sent to each individual .
Some people may think that email targeting is only necessary when sending emails to segments. However, even if you send emails to everyone at once, you still need to set targets.
Setting your target will help clarify your email message.
If you neglect targeting, thinking, "I want people of all backgrounds to read my email newsletter," the newsletter will end up being uninteresting to anyone.
If you can set your target, you can choose your topics, come up with ideas naturally, and increase your writing speed. If you set your target even roughly, you can choose your topics such as "If the target is a beginner, start with the basics," or "If the target is an advanced reader, avoid basic knowledge. Don't say things that seem obvious."
Setting email newsletter targets is not just about segments; it is a necessary task to quickly create high-quality email newsletters.
Pitfalls of Segment Delivery
While segment delivery can increase open rates and click rates, it also has pitfalls.
First of all, segmentation is difficult. Readers' interests change. If a reader who was on the newsletter creation team moves to a different department and no longer needs newsletter know-how, the system won't notice. The system will continue to send newsletter know-how. In some cases, it may be better to send newsletters evenly without being too concerned about interests.
Also, segment delivery is costly to create. This is because the more segments you create, the more newsletters you need to create.
How to Target Your Emails in Just 3 Minutes
The appeal of email newsletters is their ease of use. We will share with you an email newsletter setting template that you can use to avoid spending too much time on targeting.