The second mistake: only promote, not operate
Posted: Wed Dec 11, 2024 4:41 am
Sending promotional messages becomes a piece of cake when marketers can automate tasks. However, just using promotions to fatigue bomb the audience will not be able to win the hearts of any customers, nor can it capture the other party's pockets. On the other hand, people are likely to get tired of it and just send marketing messages to spam.
solution
To avoid the above situation, instead of being sales-oriented, it is better to understand the shopping stage of potential customers and develop personalized marketing messages accordingly. Developing automated content that armenia whatsapp number data 5 million meets the needs of each stage and sending it through various channels (such as web push notifications and SMS) will guide customers through the marketing funnel and towards the purchase stage.
Customers in the awareness stage want answers, resources, knowledge, opinions and insights. If you want to cater to these customers, you might want to send messages that contain helpful information, such as links to blog posts that solve their problems, social media content, etc.
In the B2C model, the intermediate or consideration stages may be shorter. For example, most people will not think about buying jogging shoes for too long; however, car buyers are likely to spend a longer time thinking about it. In any case, marketers should provide customers with instructional videos or product specifications, etc., to build consumer trust in their brands.
The key to the conversion phase is to drive customers to make effective decisions. As a result, marketers can send personalized product recommendations or proactively provide answers to customers who have questions. In addition, you can also send corresponding automated messages based on customer behavior, such as targeting customers who abandon their shopping carts.
solution
To avoid the above situation, instead of being sales-oriented, it is better to understand the shopping stage of potential customers and develop personalized marketing messages accordingly. Developing automated content that armenia whatsapp number data 5 million meets the needs of each stage and sending it through various channels (such as web push notifications and SMS) will guide customers through the marketing funnel and towards the purchase stage.
Customers in the awareness stage want answers, resources, knowledge, opinions and insights. If you want to cater to these customers, you might want to send messages that contain helpful information, such as links to blog posts that solve their problems, social media content, etc.
In the B2C model, the intermediate or consideration stages may be shorter. For example, most people will not think about buying jogging shoes for too long; however, car buyers are likely to spend a longer time thinking about it. In any case, marketers should provide customers with instructional videos or product specifications, etc., to build consumer trust in their brands.
The key to the conversion phase is to drive customers to make effective decisions. As a result, marketers can send personalized product recommendations or proactively provide answers to customers who have questions. In addition, you can also send corresponding automated messages based on customer behavior, such as targeting customers who abandon their shopping carts.