We Are Moving Away From A Social Graph (Think Facebook) To An Interest poland phone number material Graph (Think Tiktok). We Are Moving Away From The People We Know (And What They’re Creating/following) To A World Of Content Distribution Driven By The Individual’s Interest, Which Will Adjust Based On Time Spent, Liking, Commenting, And Engagement. – Mitch Joel, Thinkersonekeep Your Eyes On High-level Trendsi Spy, With My Little Eye, A Pair Of Trends Impacting Our Industry:forget The Funnel: Marketers Need To Start Letting Go Of The Traditional Funnel Model.
(Blasphemy To Some, I Know!) User Behavior Doesn’t Really Work That Way Nowadays. The Consumer Journey Is Less Stage-oriented And More Random/sporadic (Thanks To Social).measurement Chaos: Too Many Data Points, Some Of Them Rendered Useless/too Time-consuming To Chew On. The Internal Organizational Silo Effect Leads To Competing Priorities And, Thus, Some Contradictory Analytics. Make Sure The Insights We Glean Are Actionable And Meaningful For The Business.– Khalil Garriott, James Madison Universitymy Content Marketing Predictions Are:gen Z Is Going To Continue To Flock To Tiktok In If They’re Your Target Audience, You Need To Be There.
