Personalized and predictive product recommendation technology
Posted: Wed Dec 11, 2024 4:57 am
The digital marketing ecosystem is becoming increasingly complex, and more and more marketers are beginning to invest in automation. A recent study showed that 75% of businesses already use at least one marketing automation tool for marketing. In addition, market research firm Forrester estimates that global automation spending will reach $ 25 billion in 2023 .
The above investment trends are not surprising, after all, marketing automation does bring many benefits to businesses. With the help of automation, four out of five marketers reported an increase in australia whatsapp number data 5 million their lead list, and 77% saw an increase in conversion rates. According to reports, automation has increased productivity by 20% .
In 2020 , creating unique interactive experiences for customers who are always online will still be the top priority of enterprises; consulting firm Gartner also pointed out that two-thirds of customer experience leaders predict that they will increase their budgets this year, and automation will be the key. . That being the case, what marketing automation trends do companies need to pay attention to in 2020 ?
Personalization remains one of the important trends in marketing automation in 2020 . According to a survey by consulting firm Gartner , personalization will account for 14% of the total marketing budget , and 44% of this will be used for pre-related technologies.
In fact, personalization is nothing new, and companies that create value-added experiences tailored to their customers will be rewarded. In this area, automated tools can help marketers understand customer preferences and preferences more effectively.
The above investment trends are not surprising, after all, marketing automation does bring many benefits to businesses. With the help of automation, four out of five marketers reported an increase in australia whatsapp number data 5 million their lead list, and 77% saw an increase in conversion rates. According to reports, automation has increased productivity by 20% .
In 2020 , creating unique interactive experiences for customers who are always online will still be the top priority of enterprises; consulting firm Gartner also pointed out that two-thirds of customer experience leaders predict that they will increase their budgets this year, and automation will be the key. . That being the case, what marketing automation trends do companies need to pay attention to in 2020 ?
Personalization remains one of the important trends in marketing automation in 2020 . According to a survey by consulting firm Gartner , personalization will account for 14% of the total marketing budget , and 44% of this will be used for pre-related technologies.
In fact, personalization is nothing new, and companies that create value-added experiences tailored to their customers will be rewarded. In this area, automated tools can help marketers understand customer preferences and preferences more effectively.