Key elements to include in your eCommerce
Posted: Wed Dec 11, 2024 5:26 am
The crisis caused by COVID-19 has transformed many areas of our lives and companies must be aware of them and respond to them with maximum strategy and efficiency, especially smaller businesses.
Many eCommerce stores, in the midst of this situation dominated by confinement, uncertainty and the halt in consumption, have been able to continue offering their products and services to a clientele that is increasingly accustomed to and comfortable with online shopping.
However, not all online stores convert linkedin database equally or obtain the same results, and the key to this may lie in certain key elements that encourage purchase. Do you want to know what they are?
COVID-19 Policy
There are many people who distrust stores because they do not know the processes that the company will carry out to guarantee safety. Therefore, it is a very favorable point to include a section in a clearly visible area that talks about how products are handled, packaged and shipped to convey security and confidence, as well as demonstrate empathy and sensitivity for the situation.
Transparency
Due to the restrictions, many people have purchased online for the first time, but they do not yet have much experience or confidence, so they appreciate any transparency regarding product availability, features, shipping times and other relevant information.
Return policy
While it was easy for many companies to use the in-store return option before the pandemic, brands now need to make the return process easier, even if physical stores are already starting to reopen.
It is highly recommended to extend the return period, offer free returns, return to your home address and return without the need to print documents.
Payment methods
Companies must take into account the general situation, understand the phases in which different regions of the country are located and also put themselves in the shoes of potential buyers.
Therefore, it is necessary to study the proposed payment methods, temporarily eliminate those that are not currently possible, such as cash on delivery, and include new methods such as payment by Bizum.
Appearance and user experience
Of course, these elements, which are vital for attracting new customers, should never be overlooked. Appearance is very important and should follow the latest trends on the one hand, while at the same time being simple and suitable for all audiences.
User experience is key to any website, but it is essential for eCommerce. There are many steps involved: checking the catalogue, adding products to favourites or to the basket, adding personal and purchase details. The entire process must be simple and intuitive, even for those less familiar with new technologies.
If you want to get your eCommerce ready for the new situation we find ourselves in, count on the professional services of IceCream Marketing Shop .
Many eCommerce stores, in the midst of this situation dominated by confinement, uncertainty and the halt in consumption, have been able to continue offering their products and services to a clientele that is increasingly accustomed to and comfortable with online shopping.
However, not all online stores convert linkedin database equally or obtain the same results, and the key to this may lie in certain key elements that encourage purchase. Do you want to know what they are?
COVID-19 Policy
There are many people who distrust stores because they do not know the processes that the company will carry out to guarantee safety. Therefore, it is a very favorable point to include a section in a clearly visible area that talks about how products are handled, packaged and shipped to convey security and confidence, as well as demonstrate empathy and sensitivity for the situation.
Transparency
Due to the restrictions, many people have purchased online for the first time, but they do not yet have much experience or confidence, so they appreciate any transparency regarding product availability, features, shipping times and other relevant information.
Return policy
While it was easy for many companies to use the in-store return option before the pandemic, brands now need to make the return process easier, even if physical stores are already starting to reopen.
It is highly recommended to extend the return period, offer free returns, return to your home address and return without the need to print documents.
Payment methods
Companies must take into account the general situation, understand the phases in which different regions of the country are located and also put themselves in the shoes of potential buyers.
Therefore, it is necessary to study the proposed payment methods, temporarily eliminate those that are not currently possible, such as cash on delivery, and include new methods such as payment by Bizum.
Appearance and user experience
Of course, these elements, which are vital for attracting new customers, should never be overlooked. Appearance is very important and should follow the latest trends on the one hand, while at the same time being simple and suitable for all audiences.
User experience is key to any website, but it is essential for eCommerce. There are many steps involved: checking the catalogue, adding products to favourites or to the basket, adding personal and purchase details. The entire process must be simple and intuitive, even for those less familiar with new technologies.
If you want to get your eCommerce ready for the new situation we find ourselves in, count on the professional services of IceCream Marketing Shop .