Is email marketing dead?
Posted: Wed Dec 11, 2024 5:44 am
Is Email Marketing Dead in Argentina? In the world of digital marketing there is a new debate, and it revolves around email marketing. For many, email marketing is dead due to the rise of new technology and the use of social networks. While for others it can be a great opportunity for the positioning of companies.
Far from disappearing, digital marketing has established itself as a key tool for brands that want to run effective online campaigns . With digital marketing, brands can get to know their audience, understand the market and attract potential customers through different channels and strategies.
Therefore, the idea of this post is to show you the reasons why we can now use email marketing in a positive way.
Email marketing is not dead yet
Here are some of the arguments that prove that email marketing is not dead :
It has become the favorite channel for marketing experts
BluCactus - Is Email Marketing Dead?
Email marketing has become the preferred communication channel for marketers. This is because it is a perfect medium for optimizing the stages of awareness, acquisition, conversion and retention.
In fact, this is one of the reasons why companies interested in this channel look for email marketing professionals, since according to statistics this is a highly valued skill within digital marketing.
A large percentage of companies currently run their campaigns through email marketing, and this is largely due to the revenue that this channel generates from sales .
Many business owners prefer this option to carry out their campaigns.
BluCactus - Is Email Marketing Dead?It is worth noting that email marketing is being sought after by a large number of people, and this is because they trust in its viability. In fact, it has become one of the safest options for business owners and consumers to stay connected.
Customers need to be informed effectively, and a curious fact is that many of them are looking for email marketing campaigns from their favorite brands to go to their local store or access their online store.
Additionally, a recent study found that a higher percentage of shoppers in the United States tend to subscribe to retailers' mailing lists to stay informed about the latest news.
Similarly, other studies conducted by marketing specialists have shown that American mothers prefer to subscribe to email messages if they offer deals and promotions.
And speaking of marketing studies, Sherpa ebay phone number data Marketing has also revealed very interesting data showing that 72% of consumers prefer email marketing as a method of communication . It also adds that 61% of consumers prefer to receive email messages weekly, while 28% prefer to receive them more frequently.
Email marketing numbers outnumber email marketing numbers
BluCactus - Is Email Marketing Dead?Social media marketing has seen undeniable growth, but to guide all marketing efforts toward social media, it is important to take into account certain details.
For example, it is important to know that non-paid (organic) posts on the Facebook social network only reach 2% of its followers and this figure could decrease. Also, in terms of the materialization of purchases, we can see that the purchase rate of email marketing recipients (24%) is higher than the purchase rate on social networks (0.59%).
Now, if we talk about conversion rates, the email marketing rate is 16.05% higher than that of social networks.
Brings greater relevance to consumer engagement
For those who are wondering if email marketing is dead? This is a very important fact that companies that want to gain greater visibility should know. The commitment achieved through email marketing has been growing, and it is a feature that can be leveraged by companies to increase their deliveries, opening rates and CTR annually.
Looking at the related statistics, we can see that experts in the field see an active growth in the number of subscribers, which means that more people are checking their email on a daily basis.
Marketers often make the mistake of assuming that millennials are only on social media and cannot be connected to via email. Of course, we can't deny the attention millennials have paid to social media , but when it comes to communicating with companies, they prefer to use email.
Likewise, the conversion rate is usually higher, as well as the conversion per person. This route provides a positive ROI since for every $1 invested in email marketing, it can generate approximately $37 to $38 in revenue.
It is a communication channel with a higher degree of personalization
Advances in technology and access to big data are becoming more common every day, and are being leveraged by marketing specialists to create more targeted communications, taking into account that email marketing is the communication channel that allows for the sending of automated and 100% personalized messages.
If there is one thing we should be very clear about, it is that people like to see their name in the message they send, and we are not the ones who say it, since a study carried out by the Stanford Graduate School of Business revealed that the probability of opening increases by 20% when the recipient's name is added to the subject line. This translates into a higher probability of sales, and a lower number of people who will unsubscribe.
Did you like this post?
Blucactys Argentina - Ken ShreckIf you had any doubts about whether email marketing is dead , as you can see, the statistics speak for themselves and show that email marketing is not dead and as the days go by, it is becoming the favorite digital communication channel for people and companies.
In short, it is impossible for email marketing to be replaced in the short term.
At BluCactus Argentina we offer you updated information related to all the practices that can be beneficial to connect companies with their consumers. Likewise, we have email marketing experts to develop effective campaigns that allow you to connect with your audience and generate more sales.
Far from disappearing, digital marketing has established itself as a key tool for brands that want to run effective online campaigns . With digital marketing, brands can get to know their audience, understand the market and attract potential customers through different channels and strategies.
Therefore, the idea of this post is to show you the reasons why we can now use email marketing in a positive way.
Email marketing is not dead yet
Here are some of the arguments that prove that email marketing is not dead :
It has become the favorite channel for marketing experts
BluCactus - Is Email Marketing Dead?
Email marketing has become the preferred communication channel for marketers. This is because it is a perfect medium for optimizing the stages of awareness, acquisition, conversion and retention.
In fact, this is one of the reasons why companies interested in this channel look for email marketing professionals, since according to statistics this is a highly valued skill within digital marketing.
A large percentage of companies currently run their campaigns through email marketing, and this is largely due to the revenue that this channel generates from sales .
Many business owners prefer this option to carry out their campaigns.
BluCactus - Is Email Marketing Dead?It is worth noting that email marketing is being sought after by a large number of people, and this is because they trust in its viability. In fact, it has become one of the safest options for business owners and consumers to stay connected.
Customers need to be informed effectively, and a curious fact is that many of them are looking for email marketing campaigns from their favorite brands to go to their local store or access their online store.
Additionally, a recent study found that a higher percentage of shoppers in the United States tend to subscribe to retailers' mailing lists to stay informed about the latest news.
Similarly, other studies conducted by marketing specialists have shown that American mothers prefer to subscribe to email messages if they offer deals and promotions.
And speaking of marketing studies, Sherpa ebay phone number data Marketing has also revealed very interesting data showing that 72% of consumers prefer email marketing as a method of communication . It also adds that 61% of consumers prefer to receive email messages weekly, while 28% prefer to receive them more frequently.
Email marketing numbers outnumber email marketing numbers
BluCactus - Is Email Marketing Dead?Social media marketing has seen undeniable growth, but to guide all marketing efforts toward social media, it is important to take into account certain details.
For example, it is important to know that non-paid (organic) posts on the Facebook social network only reach 2% of its followers and this figure could decrease. Also, in terms of the materialization of purchases, we can see that the purchase rate of email marketing recipients (24%) is higher than the purchase rate on social networks (0.59%).
Now, if we talk about conversion rates, the email marketing rate is 16.05% higher than that of social networks.
Brings greater relevance to consumer engagement
For those who are wondering if email marketing is dead? This is a very important fact that companies that want to gain greater visibility should know. The commitment achieved through email marketing has been growing, and it is a feature that can be leveraged by companies to increase their deliveries, opening rates and CTR annually.
Looking at the related statistics, we can see that experts in the field see an active growth in the number of subscribers, which means that more people are checking their email on a daily basis.
Marketers often make the mistake of assuming that millennials are only on social media and cannot be connected to via email. Of course, we can't deny the attention millennials have paid to social media , but when it comes to communicating with companies, they prefer to use email.
Likewise, the conversion rate is usually higher, as well as the conversion per person. This route provides a positive ROI since for every $1 invested in email marketing, it can generate approximately $37 to $38 in revenue.
It is a communication channel with a higher degree of personalization
Advances in technology and access to big data are becoming more common every day, and are being leveraged by marketing specialists to create more targeted communications, taking into account that email marketing is the communication channel that allows for the sending of automated and 100% personalized messages.
If there is one thing we should be very clear about, it is that people like to see their name in the message they send, and we are not the ones who say it, since a study carried out by the Stanford Graduate School of Business revealed that the probability of opening increases by 20% when the recipient's name is added to the subject line. This translates into a higher probability of sales, and a lower number of people who will unsubscribe.
Did you like this post?
Blucactys Argentina - Ken ShreckIf you had any doubts about whether email marketing is dead , as you can see, the statistics speak for themselves and show that email marketing is not dead and as the days go by, it is becoming the favorite digital communication channel for people and companies.
In short, it is impossible for email marketing to be replaced in the short term.
At BluCactus Argentina we offer you updated information related to all the practices that can be beneficial to connect companies with their consumers. Likewise, we have email marketing experts to develop effective campaigns that allow you to connect with your audience and generate more sales.