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Your understanding of your customers

Posted: Wed Dec 11, 2024 6:24 am
For example, a brick-and-mortar shoe store wants to convert in-store customers into online shoppers. You can first upload the data to an artificial intelligence data processing platform (such as AIXON ); the system will filter out customers who have not spent money in the store in the past six months or a certain period of time, and then use artificial intelligence to obtain insightful data to understand customer behavior. Tendencies, interests.

In order to further refine and expand your customer base, should not be limited to consumers' behavior on the brand or your own website, but should rely on customers' external behavioral data in the online belarus whatsapp number data 5 million world to gain a deeper understanding. This information includes search and web browsing records (including records of other products that customers have viewed or purchased online, and content of articles they have read ) , or content they have posted, liked, or followed on their own social media , of course, you can also learn about the customer’s age, gender, location and other background information.

You can use the above information to understand customers' interests on external websites, and then focus on customers who have high conversion potential or are more likely to be interested in your products. You can also further segment your customer base and adjust how you reach them.

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Taking the shoe store mentioned above as an example, the store can further select female customers between the ages of 25 and 34 who have recently browsed for jogging shoes on the Internet from the customer group who have not made purchases in the past six months. . The next thing you need to do is to import the target audience list to Facebook , and then put recommended ads for jogging shoe products to them. What if the fish doesn’t take the bait right now? Then offer another discount coupon in a few days! Everything is simple and effective!