Link building for the website
Posted: Wed Dec 11, 2024 7:55 am
Obtaining links to your website may seem easy at first glance. However, in order to advertise your website, you need to learn how the algorithm divides its links. The basic division is between nofollow and dofollow links. The former do not transfer their link juice (the power transferred by the link) to our website, while the latter already does. Most of the free links that we acquire for our website will be nofollow links, but it is not worth giving them up. The most popular website directories (those that generate traffic), industry directories or local websites are a great place to start your online adventure. It is worth checking whether the website where we want to add a description of our company, an entry or an advertisement also includes our competitors.
Another free way to link to your website is to create and maintain profiles on social media : Facebook, LinkedIn, Instagram, but also YouTube. Creating company profiles will not only allow you to obtain a link, but will also increase awareness of your brand on the Internet.
At a later stage, we may consider whether companies cooperating with us could add us as a partner on their website or we could write an expert article that would be published on a thematically related portal.
At a later stage, when we can afford the expenses related to link building, we can take advantage of the offer of portals supporting content marketing activities, such as WhitePress.
Company blog - Content is the King
Running a company blog is a task that requires not only time, but also knowledge about what users are looking for. Thanks to a systematically maintained blog, you can gain a source of additional traffic to the site. By searching for topics related to our business, we can answer questions asked by users. Expert articles are an excellent form of advertising your own business. To search for topics for blog entries, you can use tools such as:
Answer the Question - by entering a phrase, we find questions that are asked by users. On their basis, entries that are very popular among readers can be created.
Google Trends - a simple tool that allows you to analyze the most popular topics recently. Additionally, by entering a specific phrase, you can analyze its popularity throughout the year. Seasonality of phrase searches is a common case.
You can read more about running a corporate blog line database in Karolina Czajkowska's article “ How to run a corporate blog – The impact of content marketing on SEO ”.
Having trouble with your visibility in Google?
Rely on the specialists from KS!
Check out the offer!
Local SEO - Google My Business
Do you run a local business, or maybe your website is only supposed to reach people from a specific area? A great way to increase organic traffic by up to 50% among local users is positioning using the Google My Business service . Positioning a Google business card is a novelty in SEO agency services, but with a little willingness and time, you can run a profile yourself. Sebastian Żarnowski, who also runs the largest fanpage in Poland about positioning in Google Maps - Top 1 in Maps , wrote an interesting article about how to set up a business card in Google My Business .
Remember to update your offer regularly. The service allows you to add information about the products or services offered by the company. I also encourage you to respond to user comments.
Statistics for your Google My Business listing
Statistics for your Google My Business listing
Summary
Positioning will allow you to develop your website and reach new users. Improving technical elements on the website, creating content or acquiring links is hard work, which you must devote an appropriate amount of time to. Use analytical tools and study the effects of your changes on the website. However, if you expect more, I recommend using the offer of positioning websites by a professional agency .
Another free way to link to your website is to create and maintain profiles on social media : Facebook, LinkedIn, Instagram, but also YouTube. Creating company profiles will not only allow you to obtain a link, but will also increase awareness of your brand on the Internet.
At a later stage, we may consider whether companies cooperating with us could add us as a partner on their website or we could write an expert article that would be published on a thematically related portal.
At a later stage, when we can afford the expenses related to link building, we can take advantage of the offer of portals supporting content marketing activities, such as WhitePress.
Company blog - Content is the King
Running a company blog is a task that requires not only time, but also knowledge about what users are looking for. Thanks to a systematically maintained blog, you can gain a source of additional traffic to the site. By searching for topics related to our business, we can answer questions asked by users. Expert articles are an excellent form of advertising your own business. To search for topics for blog entries, you can use tools such as:
Answer the Question - by entering a phrase, we find questions that are asked by users. On their basis, entries that are very popular among readers can be created.
Google Trends - a simple tool that allows you to analyze the most popular topics recently. Additionally, by entering a specific phrase, you can analyze its popularity throughout the year. Seasonality of phrase searches is a common case.
You can read more about running a corporate blog line database in Karolina Czajkowska's article “ How to run a corporate blog – The impact of content marketing on SEO ”.
Having trouble with your visibility in Google?
Rely on the specialists from KS!
Check out the offer!
Local SEO - Google My Business
Do you run a local business, or maybe your website is only supposed to reach people from a specific area? A great way to increase organic traffic by up to 50% among local users is positioning using the Google My Business service . Positioning a Google business card is a novelty in SEO agency services, but with a little willingness and time, you can run a profile yourself. Sebastian Żarnowski, who also runs the largest fanpage in Poland about positioning in Google Maps - Top 1 in Maps , wrote an interesting article about how to set up a business card in Google My Business .
Remember to update your offer regularly. The service allows you to add information about the products or services offered by the company. I also encourage you to respond to user comments.
Statistics for your Google My Business listing
Statistics for your Google My Business listing
Summary
Positioning will allow you to develop your website and reach new users. Improving technical elements on the website, creating content or acquiring links is hard work, which you must devote an appropriate amount of time to. Use analytical tools and study the effects of your changes on the website. However, if you expect more, I recommend using the offer of positioning websites by a professional agency .