Steps for the digital transformation of a B2B company
Awareness and training in digital skills
In order to carry out a digital transformation in your company, it is essential that your team is prepared for it . That is, that the entire team of your company is placed in a digital context in which they vp quality email lists have in-depth knowledge of the technology necessary to carry out their work, and master the tools offered by the Internet and social networks that are transforming the world of business and interpersonal relationships.
However, we are aware that not everyone can be prepared for this, so we recommend that before implementing a new system, you do training so that they learn how to use it little by little and become familiar with it. Do not try to make a digital transformation from one day to the next because it never turns out well .
Definition of the digital strategy to follow
To define your company's digital strategy, it is necessary to take into account all the areas involved :
Map the customer lifecycle .
Analyze consumer feedback .
Align technology and change processes .
Placing the customer at the center by redefining the organizational model .
Engage executives and leaders .
Integrate a new culture of constant learning throughout the company .
Apply appropriate metrics to measure changes .
Transformation of the organization and HR
It is important that managers and employees lose their fear of change and can reinvent themselves and train themselves with an entrepreneurial attitude, open to learning, research, innovation and analysis with objectives such as:
Create corporate social networks.
Increase collaborative work.
Promote open leadership.
Develop a culture of customer experience.
Implementation of key projects
Before you start implementing fully digital programs and tools, you should be clear about which digital projects you want to carry out . Below is a list of recommendations.
Creating a database of contacts and clients.
Creating a CRM.
Creating differential customer experience management processes.
Review and creation of websites and blogs to increase audience engagement .
Definition of the content strategy.
Identification of digital businesses, products and processes, as well as specific KPIs.
Digital marketing plan, social media, digital reputation and multi-channel management.
Digital deployment, analysis and optimization
Develop a continuous improvement process: plan, carry out, measure and act. It is essential to consolidate a learning attitude by admitting and correcting errors in order to move forward in times of change.
Ultimately, digital transformation is not only based on adapting to technological advances , but is a process that involves all the people in the same organization and involves new organizational elements, as well as a redefinition of roles .
In particular, the figure of a new executive as the main actor in this transformation is acquiring a relevant importance: the Chief Marketing Strategist (CMS) or Director of Marketing Strategy. This new figure is responsible for combining capabilities in the area of creativity as well as technological knowledge. His main function is to align business objectives with the technological capabilities of the solutions offered by the marketing field and facilitate internal processes, as well as promote new business models.
