Source: LinkedIn
Social media today has too much content, but there is little room to find authentic content in this space. Authenticity seems to be the new trend in social media, as we have seen after the exponential growth of Be Real in 2022. Gen Z audiences especially seem to engage more with genuine and unfiltered content.
Find your ideal client
Source: LinkedIn
Your ideal clients are the ones who bring you real results south africa telegram mobile phone number list like better conversions and more engagement. You may have hundreds and thousands of followers on social media, but almost no leads. On the other hand, you may only have a few thousand followers but qualified leads. So, do your research and find out who your ideal clients are.
Use your community's favorite networks
Start by investing in the networks where your community is most active. Take the time to research the networks where your community is most active and invest in those networks.
Whether it’s Facebook, Twitter, Instagram, Snapchat, YouTube, or LinkedIn, make sure you build a presence and keep it up to date. Once you’ve identified the networks where your community is most active, find the best content to increase your social engagement .
Keep your audience at the forefront
Understanding your audience and what motivates them is key to creating content that resonates with them and increases engagement on social media. You can check your social media analytics report to see what type of posts they engage with the most and what interests their audience, and tailor your content based on the results.
