Optimize your services and products
Posted: Wed Dec 11, 2024 9:15 am
You've got a list of keywords and you're aware of the trends surrounding them. Now what?
Now it's time to optimize your pages.
An example of product photography using balms and oils
Once you're clear on what kind of keywords you want to target, it's time to include them in your product and service descriptions.
Remember, it’s not about adding “Christmas Deals” to all your list of cambodia whatsapp phone numbers services and calling it a day. The goal is to use these keywords in a natural way.
For example, if you are a Financial Advisor, you know that “why is a financial advisor important” is one of the most common questions. If you currently offer consultations as a service on your website, you could add something like this to your service description:
“Many potential clients wonder why a financial advisor is important. In short, a financial advisor is important because I will work with you to help you understand your financial goals and help you achieve them by managing your client portfolio. No more guesswork, just relax. Your future (and your finances) are in good hands.”
Not only do you sell yourself to the customer with good content, but you also help them get an answer to their question, which builds trust with your brand and business.
Bottom line: Evaluate your keywords and then add them to your content in a useful and beneficial way.
The idea is to try to demonstrate your expertise to people and search engines, so always make sure you explain things as well as possible. If you do this correctly, you will be able to create great pages for the most common queries, which will result in you showing up more in search results and getting more customers and more visibility for your business.
Now it's time to optimize your pages.
An example of product photography using balms and oils
Once you're clear on what kind of keywords you want to target, it's time to include them in your product and service descriptions.
Remember, it’s not about adding “Christmas Deals” to all your list of cambodia whatsapp phone numbers services and calling it a day. The goal is to use these keywords in a natural way.
For example, if you are a Financial Advisor, you know that “why is a financial advisor important” is one of the most common questions. If you currently offer consultations as a service on your website, you could add something like this to your service description:
“Many potential clients wonder why a financial advisor is important. In short, a financial advisor is important because I will work with you to help you understand your financial goals and help you achieve them by managing your client portfolio. No more guesswork, just relax. Your future (and your finances) are in good hands.”
Not only do you sell yourself to the customer with good content, but you also help them get an answer to their question, which builds trust with your brand and business.
Bottom line: Evaluate your keywords and then add them to your content in a useful and beneficial way.
The idea is to try to demonstrate your expertise to people and search engines, so always make sure you explain things as well as possible. If you do this correctly, you will be able to create great pages for the most common queries, which will result in you showing up more in search results and getting more customers and more visibility for your business.