4 advantages of proximity marketing for customers
Posted: Tue Dec 03, 2024 6:04 am
Proximity marketing is going through its best moment. The evolution of new technologies has represented a change in the relationship between consumers and brands. In this way, a win-win relationship has been achieved, of mutual benefit between companies and their customers.
Companies and consumers have adapted in record time to the changes generated by disruptive technologies, so knowing, analyzing, planning and designing a strategic plan adapted to the new preferences of users will be a priority task for companies. Do you want to know the advantages of using proximity marketing? Keep reading!
4 advantages of proximity marketing for customers
A few days ago we saw the benefits of proximity marketing for companies . But what are the advantages of proximity marketing for customers? Here are some tips that will improve your users' experience.
1. The right information in the right place and at the right time
Customers receive information that accompanies them throughout their experience within the establishment, whether it is a store, a museum or an airport. Receiving this relevant information at the right place and time will make the experience optimal . In this way, services can be offered locally and accurately.
2. Personalized and exclusive treatment
Thanks to new technologies, customers will receive personalized vp design officers email lists and exclusive treatment , which will generate a positive feeling and improve the user experience. The idea is to increase customer loyalty through coupons, prizes or discounts, which act as incentives to help in the purchase decision and, of course, in repeat purchases.
3. The most relevant offers and promotions
It is no secret that, as consumers, we sometimes receive offers and promotions in a very mass manner. Proximity marketing will not only make it possible to receive only the promotions that are relevant to each individual's profile; it will also make it possible to receive offers in real time at the right time and place thanks to geolocation that places customers in the physical store, for example, through communications via beacons.
4. Non-intrusive communication
With proximity marketing, customers can decide whether or not to prepare their mobile device to receive information from brands. This way, intrusive and irrelevant types of communication can be avoided.
These are competitive advantages that favor the expansion of local businesses, both for customer loyalty and for recommendations or word of mouth from customers themselves. Are you ready?
Companies and consumers have adapted in record time to the changes generated by disruptive technologies, so knowing, analyzing, planning and designing a strategic plan adapted to the new preferences of users will be a priority task for companies. Do you want to know the advantages of using proximity marketing? Keep reading!
4 advantages of proximity marketing for customers
A few days ago we saw the benefits of proximity marketing for companies . But what are the advantages of proximity marketing for customers? Here are some tips that will improve your users' experience.
1. The right information in the right place and at the right time
Customers receive information that accompanies them throughout their experience within the establishment, whether it is a store, a museum or an airport. Receiving this relevant information at the right place and time will make the experience optimal . In this way, services can be offered locally and accurately.
2. Personalized and exclusive treatment
Thanks to new technologies, customers will receive personalized vp design officers email lists and exclusive treatment , which will generate a positive feeling and improve the user experience. The idea is to increase customer loyalty through coupons, prizes or discounts, which act as incentives to help in the purchase decision and, of course, in repeat purchases.
3. The most relevant offers and promotions
It is no secret that, as consumers, we sometimes receive offers and promotions in a very mass manner. Proximity marketing will not only make it possible to receive only the promotions that are relevant to each individual's profile; it will also make it possible to receive offers in real time at the right time and place thanks to geolocation that places customers in the physical store, for example, through communications via beacons.
4. Non-intrusive communication
With proximity marketing, customers can decide whether or not to prepare their mobile device to receive information from brands. This way, intrusive and irrelevant types of communication can be avoided.
These are competitive advantages that favor the expansion of local businesses, both for customer loyalty and for recommendations or word of mouth from customers themselves. Are you ready?