It may be a business directory
Posted: Wed Dec 11, 2024 9:22 am
Areas of expertise: directories and more
A laptop on a desk open to a blank Google Search
Evaluate the best business directories (beyond listings) and add yours: When someone searches for your business, which websites will they trust other than Google? If you were looking for a recommendation in your sector, where would you look for it? Is your business present there?
Let's stop for a moment and think like a consumer. If you were looking for a business like yours, where would you go? Yes, you would go to a search engine like Google, but you probably wouldn't click on the first ad cameroon whatsapp number data 5 million you see and go from there.
No, you'll probably get an idea of the best places to look for a business like yours.
Or maybe it's a message board in your local area.
The point is that almost every industry has a place where the most reliable opinions gather.
Business Directories
The use of directories has changed quite a bit over the years: for a long time, they were an easy way to get backlinks to your website. When backlinks were one of the most important factors for ranking well, it made sense to get listed in as many directories as possible.
Those days are gone, but there is still one area where directories are very useful: when they are highly relevant to your industry. This may sound a bit like the “chicken or the egg” phenomenon, but it actually has the same basis as we discussed above: specialization.
Does it make sense for an accountant to be on Deliveroo or Uber Eats? Of course not. Would a restaurant want to be listed on a directory of the best accountants in a given area? No way. No matter how good the directory is, if it doesn't make sense for your business, don't waste your time trying to get listed on it.
A laptop on a desk open to a blank Google Search
Evaluate the best business directories (beyond listings) and add yours: When someone searches for your business, which websites will they trust other than Google? If you were looking for a recommendation in your sector, where would you look for it? Is your business present there?
Let's stop for a moment and think like a consumer. If you were looking for a business like yours, where would you go? Yes, you would go to a search engine like Google, but you probably wouldn't click on the first ad cameroon whatsapp number data 5 million you see and go from there.
No, you'll probably get an idea of the best places to look for a business like yours.
Or maybe it's a message board in your local area.
The point is that almost every industry has a place where the most reliable opinions gather.
Business Directories
The use of directories has changed quite a bit over the years: for a long time, they were an easy way to get backlinks to your website. When backlinks were one of the most important factors for ranking well, it made sense to get listed in as many directories as possible.
Those days are gone, but there is still one area where directories are very useful: when they are highly relevant to your industry. This may sound a bit like the “chicken or the egg” phenomenon, but it actually has the same basis as we discussed above: specialization.
Does it make sense for an accountant to be on Deliveroo or Uber Eats? Of course not. Would a restaurant want to be listed on a directory of the best accountants in a given area? No way. No matter how good the directory is, if it doesn't make sense for your business, don't waste your time trying to get listed on it.