Relevance
Relevance, as you might expect, has to do with how your business profile fits with the user's search. If someone is looking for a washing machine technician, Google will look at your business description, category, services, photos, and the rest of the information on your page. Because of this, while many sell washing machines, appliance stores don't appear in the top results.
Distance
This element has to do with how far away the person searching for your business is. Google (and Google Maps) wants to highlight the businesses closest to the searcher first, because it wants to provide them with the results that are most likely to be useful to them. What does this mean for you? It means that in order to be visible in local list of cayman islands whatsapp phone numbers traffic, it's very important that your address and opening hours are correct and accurate. If someone is searching for a business like yours in your area, the idea is that your business appears among the first results.
It's important to remember that all three ranking elements are interrelated: a search result that is further away but better matches the search is more likely to appear higher than a closer business that isn't exactly what the searcher wants.
Prominence
This factor refers to how well-known your business is. What does this mean in terms of Google? Firstly, the links from other websites to yours. The number of reviews on Google and other platforms like Yelp, Facebook also play a role. As they say on their page:
Google's rating and number of reviews also influence local search rankings; the more positive reviews and ratings, the better a business's local ranking. Your position in search results is also taken into account, so you can follow SEO best practices to achieve better local search results as well.
In other words, getting reviews and ratings from as many customers as possible is an essential element to improving your local SEO results, as well as your SEO in general.
Remember: Google wants happy users. It wants to ensure that when someone searches for a business or product, they receive the perfect recommendation as the first result. That's why it's going to gravitate toward businesses that give signals that they provide a great experience for their users, that are nearby, and that are likely to be relevant to the search.
