Word of mouth advertising is not out of date

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When analyzing this data, it is important to highlight how the choice of social media as the favorite sales channel for small businesses in Mexico , at the same time contrasts with the growing distrust that consumers feel towards these same social networks. According to the Global Trust Barometer (2018) by the communications company Edelman , only 41 percent of people in the world say they trust social media. That is, despite the fact that the growing distrust towards networks is a problem for Facebook, Instagram, Twitter and other networks, and harms many companies that rely on them to promote their own businesses by making them susceptible to attacks, we see how small businesses continue to bet on this route as their first sales strategy and bridge to attract potential customers.

A study conducted by the Nielsen Global Trust in Advertising list of chile whatsapp phone numbers Report , “eighty-three percent of voters from sixty countries” stated that “the most credible form of advertising comes from people we know and trust.” So word-of-mouth advertising is far from dead. Forty-three percent of our respondents voted it as an effective means of advertising. To mention just a few categories, clothing retailers (53.7 percent), construction-related companies (61.7 percent), restaurants (46.8 percent), real estate agencies (53.19 percent), and law firms (58.6 percent) still rate it as effective, outperforming traditional advertising.

Chart 2. Results by sector
Chart 2. Results by sector



Consequently, when it comes to starting and promoting a product or service, choosing the right channel to do so is crucial, as consumers have changed the way they interact with products and companies. And entrepreneurs who wish to share their services and products have no choice but to adapt to the new ways in which the population is interacting.