Creativity is, in short, that: daring to think “out of the box” and make it possible.
Who would have thought that the light office 365 email address data bulb could become a reality if there had not been a Thomas Alba Edison who dared to find a way to design it and make it work?
For companies dedicated to event organization , creativity is our main strength to compete more and better. Because it is creativity that will make it possible to turn the ordinary into the extraordinary, and exceed the expectations of our clients, thus helping them to achieve the objectives they have set for themselves.
But before starting the creative process, we must understand our client very well: who they are, what they want, what their market expects from them, who their competition is and what they are doing, why they are asking us to organize this event…
Looking deep inside and seeing what is outside, to mark relevant, unique, extraordinary paths through research and strategy. And that is where we apply creativity. Because it gives us the opportunity to make a concept, an idea or a product known in a non-traditional way . It allows us to be different and build our own space, where no other brand has been before. And to reach the place where brands stay: emotions.
That is why it is so important, that is why it must be present in the DNA of any agency and why it must be transversal and reach all the departments that make up the agency: design, accounts, content, production...
Only in this way does creativity generate value in the process and provide relevance . Only by being present throughout the chain does it enrich the final proposal.
Here are some tips on how to integrate it into the process :
- Include creativity in your list of business values. This will influence the minds of your employees and bring about excellent results.
- Ask your team, collaborators and suppliers to go beyond the ordinary. Challenge them to be more creative.
- Implement tools or techniques that bring the process to the surface: the well-known brainstorming sessions, or the 635 dynamic, an alternative, with which the work team will be able to write down their ideas without the barriers of public exposure.
- Keep your team constantly motivated. Plan small events where they can show off their creativity or incorporate inspiration sessions.
Creativity is essential to find ways to differentiate ourselves in the sector, it is key to finding solutions to the challenges that we face. By applying creativity we add value to our company that will make us stand out from the rest, stand out from the noise and provide value to our clients.
